Today we’d like to introduce you to Taylor Mitchell.
Hi Taylor, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
From nursing school to culinary school, and moving from Executive Chef at age 22 to marketing manager for a medical marijuana company by 24. I’ve always had a really deep desire to help people and have known I always wanted to own my own business. My career now as a content creator & finance coach began after 1 viral TikTok video.
In mid-2020, I started an Etsy shop selling hand-painted terracotta flower pots & was making short TikTok videos to advertise my store. However, in October 2020, I posted a video that received 4 million views and changed everything for me. The video (https://www.tiktok.com/@taylormitchell.io/video/6882146117341973765?is_from_webapp=1&sender_device=pc&web_id=7036807551032116741) was of me renovating and reselling a charge that I purchased from a thrift store. After receiving such positive attention from the video I began focusing on the other topics that I was interested in which were investing, personal finance, side hustles, & entrepreneurship.
By March 2021, just 4 months after the viral video, I was able to move full-time as a creator and began scaling my business. 21 months later now continue to teach personal finance on my social channels as well as offer corporate business coaching, personalized finance mentoring, & course programs for my community.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The beginning of my career was rather seamless. I was able to replace all of my income within just 4 months of posting my viral video, something really rare in the creator space. I quickly realized that I wanted more than just to depend on the platforms that I post on, so I began trying to scale my business from Creator to CEO, and that’s when the challenges began.
1. The biggest struggle that I’ve had to overcome in my business is “learn first, trust second”. I pride myself on being very transparent and always giving without expectation. Being so open on my platforms, I’ve found myself in meetings where the other party knew a LOT about me, whereas I knew nothing about them. It creates a very strange dynamic and I had to learn to “play my cards close”. The creator economy is a $100 billion business, the harsh reality is that it can be hard to know who to trust.
2. My communities ability to trust me is of the utmost importance to me. As a creator, one of the biggest streams of revenue is posting brand partnerships (or ads) on my platforms. Although I receive dozens of advertising requests a week, I turn down 99% of them. It’s so so important that the products that I promote I 1) already use, 2) would see myself using, or 3) I believe could add incredible value to my community. I’ve even had brands offer me over $50,000 to promote a cryptocurrency project.
I turned the offer down because I didn’t believe in it. It is so easy for creators to get wrapped up in the paycheck, and I see it all the time, especially in the cryptocurrency space… Other creators promote really low-quality projects for the paycheck. For me, I believe so deeply in the projection of my business, that there isn’t a price tag that could make me steer away from that.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a content creator and finance coach where I offer additional coaching and other services to my audience in a 1:1, and group setting. I am also an angel investor and startup advisor for companies entering the Web3 and Creator Economy. I post to platforms such as Tiktok, Instagram, Youtube, & Twitter daily, where I teach people how to think about, save, manage, & grow their money.
I specialize in making difficult topics simple and focusing on the topics that they don’t teach you in school. I cover everything from how to manage a budget, planning for retirement, pursuing entrepreneurship, & creating some extra income with little extra effort.
How do you define success?
Entrepreneurship is a bigger discipline challenge than anything else.
“90% of success can be boiled down to consistently doing the obvious thing for an uncomfortably long period of time without convincing yourself that you’re smarter than you are.” -Shane Parrish
I’ve now become comfortable with daily growth. I used to be so hungry for my business that I was looking for answers everywhere. “What’s going to be my 7 figure idea?” “Should I try X Y Z?” “Do I need a new website?”
I’ve grown to understand that the real metrics of my success will take time and are built one block at a time. I now find comfort and excitement in knowing that I can’t even begin to imagine where my business can be 12 or 24, or even 6 months from now… But I’ll only get there by building one skill at a time.
In my client work, my biggest measurement of success currently is seeing my clients become successful themselves. I can show someone how to manage a budget, how to start a business, or how to plan for retirement… but when they finally feel that relief of no longer having to worry about money, no longer inundated with thoughts about their next bill, or feel trapped in their 9-5… that’s why I feel that I am achieving success.
Contact Info:
- Website: https://taylormitchell.info
- Instagram: https://www.instagram.com/taylormitchell.io/
- Twitter: https://twitter.com/taylormitchelli
- Youtube: https://www.youtube.com/c/TaylorMitchellfinance
- Other: https://www.tiktok.com/@taylormitchell.io
