Today we’d like to introduce you to Destiny Giebe-beaulieu
Hi Destiny, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Sometimes a peer can see a light within you that is dim and it inspires you to ignite the flame. My passion for skin started at a young age. I suffered with horrible acne growing up and due to my appearance I was often teased and bullied for it. The journey took a bit of soul searching and realizing I was embracing my passion daily. I put myself through esthetics school as I was working full-time to gain my knowledge, certifications, and preparation to become a licensed esthetician in the state of Missouri. I left my construction career of four years and took the leap to join the beauty industry as I finished my program. I gained my spa mentorship, training and experience at a full-service medical spa and salon for two and a half years. While in school, I knew my goal was to see my name on a wall and on the bottles of skincare products. After the push from the universe and God in June 2024 I opened my very own practice and established Beaulieu Esthetics Med Studio in St. Peters, MO. During the process of opening, I began to educate myself on ingredients that our skincare is filled with. As much as my own personal skincare journey was an example of skin goals being met, I did not feel fully happy in my own skin. As I was I teaching myself ways to embrace my natural beauty, I was honored to commit to my first partnership with a natural skincare line based out of Texas — B.Skincare. I began testing their products and noticed quickly how much my skin felt and looked naturally beautiful. It was the power of naturally infused products with healthy ingredients. I knew right then that skin healing was what I was most passionate about as a professional. On top of a licensed medical esthetician I am a medical assistant scribe for two board certified dermatologists — I decided to combine my mastery of medical esthetics with holistic practices. I then added more to my healing tool box by becoming a certified spiritual healing practitioner. Within my certification, I focus on a person’s overall well-being by treating their physical, emotional, mental, and spiritual health, With my holistic approach I believe that the body, mind, and spirit are connected, and that disease is caused by an imbalance in the whole body. I treat my patients/clients as a whole, rather than just focusing on a specific condition. The moral of my story and how I got where I am today is the fully lit passion that lies in the discovery and embracement of natural beauty, rather than altering it.
My clients are how I started and how I got where I am today. Without them there would be no Beaulieu Esthetics. I am so beyond blessed with the clientele I have gained throughout the years and the clientele to come. I have put my heart and soul into a place they can call their sanctuary and I will forever owe that them.
I also could not of got where I am today without my village. My amazing boyfriend for believing in me, pushing me to be the best version of myself and always encouraging me to keep going. My best friend that completely brought my vision of Beaulieu Esthetics Med Studio to life within the interior and aesthetic of my business as a whole. My fellow licensed professionals who have educated me along the way. My wonderful mother who’s been my #1 fan through my whole entire journey and always there to give me the realistic advice every person sometimes needs to hear. And last, but not least my guardian angel, my father. I had to carry his legacy on by naming the business after him in his memory. Beaulieu Esthetics is “Beautiful Place” in French and my story has been developing into nothing less than that.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has been a fairly smooth road. Starting a business from the ground up, you are bound to learn from trail/error and face obstacles along the bumpy way. Currently, my biggest obstacles are our economy and social medical influencing. Everyone does not have the extra funds for the “luxury” type of services. Unfortunately, the beauty industry is viewed as an added expense to people’s pocket books and not considered a necessity. My goal within my business is to change that perspective. Instead of coming to see me each month or every few weeks as a “treat”, I want it to be a necessary expense for one’s health. I have priced my services to fit a person’s budget in this day and age so they are able to afford the investment within themselves and their health. I do not believe in charging hard working people hundreds of dollars to teach them how to embrace their natural beauty. On the other hand, we have social media influencing the same audience that they need to spend hundreds of dollars on the most popular medical esthetics treatments done with machines and devices. We have influences that are paid to review products that might not be the right fit for everyone. The biggest obstacle is teaching the importance of skincare not being a one size fits all. Our skin is individually different and not everyone’s treatment regimen is the same. If everyone else is doing it — that exaggerated influence over powers hard working licensed professionals that are trying to break the stigma. My biggest goal is not to just educate the embracement of natural beauty — it is how we can get there without being influenced to follow social media trends and the most famous influencers only. Licensed professionals go through extensive training to be that advocate for people struggling with the skin they’re in.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Beaulieu Esthetics, true beauty emanates from within, revealing your natural radiance. Our holistic approach harmoniously blends medical esthetics and wellness principles to nourish your skin, body, mind, and soul. As a hub of beauty and education, we provide premier lash and brow enhancement services, transformative skin healing treatments, hair removal services, comprehensive makeup artistry, and expertly crafted skin wellness services. Our knowledge and commitment to exceptional skincare unveil the authentic essence of beauty that you were always meant to embody.
I am the founder, owner, licensed esthetician, medical assistant and certified spiritual healer of the company. I am known for the way I embody a deep passion for healing the skin, body, mind, and soul. My passion lies in the discovery and embracement of natural beauty, rather than altering it. With a focus on holistic wellness, I strive to provide a rejuvenating experience that nourishes both the physical and emotional well-being of my clients. By combining my mastery of medical esthetics and holistic practices, I aim to create a harmonious balance that promotes overall wellness. With my extensive knowledge and expertise, I educate and empower my clients to adopt a simple and effective skincare routine. My goal is to make self-care a seamless and enjoyable part of their daily lives. By doing so, I aim to instill confidence and self-love in each individual, allowing them to truly embrace the skin they’re in. Trust me to deliver exceptional care and guidance on your journey to a healthier and more radiant self.
There are millions of licensed professionals within this industry, what sets Beaulieu Esthetics apart from others is the compassion and understanding the I have. I understand what my clients/patients are going through because I was once in their seat. I understand what it is like to struggle with no money at all, but to want beautiful glowing skin. The biggest difference between Beaulieu Esthetics and others is the goal to not to make money off of my clients and take from their pocket books with mediocre skincare and unnecessary treatments. I genuinely care about their skin as it was my own. I want to HELP them not TAKE from them. I want to be the best educator, “influencer”, confidante, professional that anyone can rely on when it comes to the skin and good proper skincare.
I am most proud of my brand as a whole. I am proud of my mission and what I strive to achieve within my clients. At my medical studio I am proud for it to be a safe place my clients escape to when reality is overwhelming them. I am proud of my brand being different than any other brand in the esthetics industry.
What quality or characteristic do you feel is most important to your success?
Determination is the most important quality to my success. It represents the unwavering resolve to achieve goals, even when faced with obstacles, setbacks, or challenges, essentially it acts as the driving force that pushes me to persevere and keep moving forward until I reach my desired outcome. It embodies the commitment and resilience needed to overcome adversity and achieve success.
Why is determination is crucial for success?
It teaches persistence through challenges, which allows you to stay focused on goals and keep striving even when faced with difficulties, which is essential for achieving long-term success. It brings out inner motivation that acts as an internal drive that pushes individuals to take action and work towards their aspirations, regardless of external factors. It helps when overcoming setbacks. A determined person is more likely to bounce back from failures and learn from mistakes, rather than giving up. It emphasizes focus and commitment. Determination fosters a strong sense of purpose and commitment to achieving goals, helping to stay on track and avoid distractions. As a determined person, I try to stay positive in the face of challenges, laser-focus on my goals, and put in hard work. By observing my competency and mental fortitude I have the constant reminder that it will boost my motivation. I track my progress and celebrate milestones, watching as I get closer to my aims within my business.
Contact Info:
- Website: https://linktr.ee/beaulieuesthetics
- Instagram: https://www.instagram.com/beaulieuesthetics/
- Facebook: https://www.facebook.com/beaulieuesthetics/?locale=cs_CZ
Image Credits
H.Wellmeier Photography
