Today we’d like to introduce you to Jill Laux.
Hi Jill, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
It all started after graduating from the University of Missouri, Columbia in 1997. I accepted a sales job with Hormel Foods and I quickly learned that selling potted meat was not exactly my dream job. I quickly changed career paths, started selling advertising and never looked back. Advertising was in my blood as my dad sold for KTVI and KSDK in the 70’s and my uncle was the General Manager of KSDK at that time. In 1999, I started as a Marketing Consultant for KMOV (CBS) and in 2010 accepted a position at KSDK (NBC) in St. Louis. 18 years of education and training in television and digital advertising gave me the confidence that I needed to realize I wanted to have more control of client solutions in addition to freedom in my own life.
As a single mom of three young boys, I felt an intense pull to have a more flexible schedule. I didn’t want to miss out on those special moments with my kids so in 2018, I decided to open Mix Media, an advertising consulting firm specializing in brand awareness and lead generation. I run my business out of my home which has been helped me achieve a more peaceful and meaningful family dynamic. And I am passionate about achieving the best results for my clients!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The entrepreneurial life is not always an easy one. I’m responsible for everything so I’ve had to learn to excel in a lot of areas in which I wasn’t familiar…accounting, invoicing for example. I am uncomfortable a lot of the time which isn’t always easy…but necessary for growth!
Alright, so let’s switch gears a bit and talk business. What should we know?
Mix Media is an advertising consulting firm specializing in lead generation, brand awareness and media strategy. We have over 20 years of experience in creating unique advertising campaigns that will make your brand stand out and drive traffic to your storefronts and/or ecommerce sites. We work closely with you to identify short-term, long-term goals and your ideal customer persona. With that information, we use our extensive media partnerships to create campaigns that are a natural and dynamic extension of your business targeted at over delivering on your business growth goals.
We are most proud of our creative, out of the box ideas for our clients and the value we bring our clients as a result of our market partnerships. We are unique from other advertising agencies in that we don’t rest on typical cost per point goals, we focus on RESULTS and CREATIVE BUZZ that moves the needle for our clients.
Mix Media partners best with businesses interested in brand and or lead generation growth. Advertising is a long-term investment and strategy and we see the most success with our clients when they have the same mindset.
Can you talk to us a bit about happiness and what makes you happy?
We LOVE hearing positive client stories as a result of Mix Media campaigns. One of our clients’ business is up 115% in 2021 from 2020, which was up 20% in a tough year.! We love celebrating these wins!
And…Mix Media is a BIG proponent of finding personal peace and happiness. We value flexibility…do your job in the hours that work most for you and your family. And vacation as much as possible…SO good for your soul!
Contact Info:
- Email: jill@mixmediastl.com
- Website: https://www.mixmediastl.com/
- Instagram: https://www.instagram.com/mixmediastl/
- Facebook: https://www.facebook.com/mixmediastl
Image Credits
Shana Watkins (headshot)