Exploring Life & Business with Ashley Morgan of Whip It Goods Skincare

Ashley Morgan

In the summer of 2022, I was at a crossroads. I was burnt out from years of working in tech as a marketing executive. I knew that the years of functioning under constant anxiety, battling microaggressions, and feeling unseen had taken its toll. My mental health suffered, and so did my relationships with my family, friends, and myself. So I decided to quit. It was terrifying, but the price of being undervalued, underrepresented, and underappreciated in these spaces was just too high. In late October of 2022, I launched Whip It Goods Skincare. Why skincare? My 4-year-old daughter had been suffering from eczema since birth. The medicated creams we depended on were so harmful to her tender skin. I sought alternatives, but most were formulated using harmful petroleum-based compounds, parabens, preservatives, and carcinogens. I researched extensively and began whipping up skincare products from items in my kitchens. My formulations soothed my daughter’s skin and eliminated the need for medicated creams. My passion for plant-based skincare continued to grow, and soon I was making products for our entire household. With the encouragement of my friends and family, I turned my passion project into a business. Leaning on the skills I cultivated while climbing the corporate ladder, I have developed a brand, grown a strong customer base and expanded into retail through valuable retail partnerships. Through Whip It Goods, I found purpose, peace, and passion.

It has been full of ups and downs. I’ve been asked frequently if I have any regrets about leaving tech and the cushy salary? I’ve even asked myself this questions, and the answers change daily—doubt still seeps in, especially on the hard days. Being an full-time entrepreneur is the most challenging thing I have ever done, but also the most fulfilling. On the hard days, one word gets me through, persistence. That word has much more meaning to me now than ever. It’s become my mantra of sorts. Success can sometimes have the appearance of luck or ease, primarily through the lens of social media. It’s not easy; it’s hard every day. But I tell myself to persist, keep going, and push through.

Whip It Goods is a plant-based, clean, and cruelty-free skincare company focused on products for the entire body. We are handcrafted in small batches with nourishing, the highest quality, paraben-sulfate-free ingredients. We’re passionate about using plants to heal, nourish and revitalize the skin—every skin type at any age. We offer a variety of skincare products, including whipped body butter, whipped sugar scrub, whipped soap, botanical infused body oil, and whipped body cream. We will be launching our first facial skincare products in the Fall, including a botanical infused face mask and whipped moisturizer.

Visit www.whipitgoods.co to browse and shop Whip It Goods Skincare’s complete product line.

To find us in-store, visit www.whipitgoods.co/shop-in-store.

Catch up with us at local events at www.whipitgoods.co/events.