Today we’d like to introduce you to Trish Crall.
Hi Trish, please kick things off for us with an introduction to yourself and your story.
While it may seem that my story kicks off with being awarded “Best Social Media Presence” as my high school senior superlative in 2014, my journey actually began with the invaluable lessons I learned from my entrepreneurial parents. They instilled in me the core values of hard work, dedication, and continuous growth, which ultimately inspired me to find my niche in the professional world. In 2020, I curated a portfolio of successful content and social media initiatives from my corporate career and secured remote positions at multiple digital marketing agencies in Los Angeles. My time at these agencies allowed me to create a diverse range of content for industries spanning from cryptocurrency companies to beauty brands and public figures. This experience was instrumental in honing my ability to create authentic, engaging, and trending content for my clients.
In 2021, I launched The Trend Social LLC. In the first few years of running The Trend, I worked with notable businesses and professionals in St. Louis as a full-time social media manager. As a freelance social media manager, I realized I wanted to do more than offer temporary solutions – I wanted to coach and guide clients for long-term success in the digital world. I recognized that my clients possessed all the essential ingredients for success and I was determined to create a space where they could take full ownership of their digital brand with my support and insights along the way. This year, I introduced The Trendsetter Course, a guide to help brands with their social media presence. The launch of The Trendsetter Course in March reflects my commitment to empowering professionals in the digital world and signifies a significant milestone in The Trend Social’s journey of supporting small business owners and entrepreneurs, especially in the St. Louis area.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have been many twists and turns while building The Trend Social brand. I am very thankful for my first years in running The Trend. Each of my clients taught me something new. Each client had a different story, a different passion, and a different goal – resulting in completely different content. I learned that my clients have a passion for their business and understand the need to market on social media, but struggle to consistently create or post quality content efficiently. The Trend Social adapted to these client needs and created new services to teach business owners, entrepreneurs, or brand curators how to strategically and efficiently run their social media accounts.
One challenge of starting a social media agency is the novelty of the industry. Social media careers, spanning from influencers to managers, have the commonality of learning about this industry as we are creating it. The ability to offer digital products, services, and community has increased the importance of social media for businesses and users. To keep up with the various ways audiences are engaging, platforms are always evolving. I’ve learned that being a social media expert means being an expert in staying updated, as digital marketing is a fast-paced and quick-moving industry.
I have also learned that the only way to sustain any trend and create a long-lasting brand is by building a strong brand foundation and staying true to it. The apps and platforms will change, trends fade, and with AI – the world of digital marketing is changing at a rapid pace. By always continuing your education, investing in yourself, and staying true to your brand voice, your brand will always stand out among the rest.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
With a passion for building meaningful connections and an eye for compelling content, I’ve been fortunate to wear multiple hats in the social media industry. I’ve worked with top social media marketing agencies across the nation, held positions as a Director of Marketing and Media Coordinator in corporate America, and now, as the proud owner of The Trend Social, my focus lies in branding and trending content.
I have meticulously curated The Trend Social services to help businesses of all sizes and industries build their brands, increase their online presence, and drive sales. I am passionate about helping my clients achieve their goals through social media marketing, and I look forward to working with you!
Together, we’ll navigate the world of digital marketing with a personalized approach that suits your unique business needs. My commitment lies in helping you achieve organic growth and success, rather than relying on cookie-cutter solutions. Working with The Trend Social means you get personalized attention and care that’s tailored to your unique business needs. I understand the value of individualized strategies that prioritize organic growth over one-size-fits-all solutions. The Trend Social offers:
The Trendsetter Course: Learn how to run your socials like a digital agency. This self-paced course is the ultimate guide to creating, growing, and maintaining your brand’s social media presence.
Trending Team Workshop & Speaker Series: Empower your team with actionable strategies, inspiring discussions, and industry insights that will transform the way your team approaches your online presence.
The Trend Network: Consistently elevate your online game with The Trend Network. Featuring specialty course pricing, monthly one-on-one coaching & strategy with me, monthly Trend Reports with templates and trends, along with access to private events, workshops, and content for members only.
The Trend Social is a social media agency that makes social media work for you. Understanding the nuances of social media has become a crucial skill for businesses, and that’s where The Trend’s strategic roadmap comes into play. As the owner of The Trend Social, a Certified Marketing Coach, and the creator of The Trendsetter Course, I am thrilled to guide entrepreneurs on their digital journey to success. What are you waiting for? Let’s get trending.
What sort of changes are you expecting over the next 5-10 years?
The social media industry is always changing, evolving, and experimenting. While I love monitoring social trends and changes, I understand that this unpredictable element of running a social media brand can be extremely overwhelming. As a social media expert, and someone whose screen time is higher than I’d like to admit, these are some trends I advise my clients to stay on top of when creating their strategy:
In the ever-evolving world of social media, influencer marketing is a trend that’s here to stay. Influencer marketing is all about collaborating with individuals who have a loyal following and influence over a certain niche. These influencers can range from mega-celebrities to everyday folks with a strong online presence. The key here is authenticity – their audience trusts their recommendations, making them powerful allies for your brand. Collaborating with these individuals is a wonderful way to spark organic and authentic growth within your target markets. But remember, it’s not just about the numbers – it’s about finding influencers whose values align with your brand and who can authentically represent what you stand for.
As social media platforms continue to integrate e-commerce features, businesses will be able to provide more personalized shopping experiences to their customers, without the need for a separate website. This shift could transform the way we think about online shopping altogether as social media becomes a go-to source for both product discovery and purchasing.
Lastly, the social media landscape is constantly changing, and these trends are sure to evolve and transform in the years ahead. But one thing remains constant and essential – the power of building genuine connections with your audience and fostering organic growth through authentic engagement. So, stay tuned, and let’s see where the future of social media takes us!
Contact Info:
- Instagram: https://www.instagram.com/thetrend.social/
- Facebook: https://www.facebook.com/thetrendsocialstl
