Today we’d like to introduce you to Angela Moore.
Hi Angela, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m a born-and-raised Missourian (where did you go to high school?) and I’m a mama to our four-year-old little boy, a three months old baby girl, and one boxer/pit mix named Grizzly. I’m married to my high school sweetheart, but we’ve known each other since Kindergarten!
Before I started working with flowers, I went to the Conservatory of Music in Kansas City, Missouri where I majored in vocal performance. I have two degrees in voice; a bachelor’s and master’s.
After having our son, I found that I needed a creative outlet and started working with flowers during his nap time and in the evenings. I soon discovered that I loved all of the textures, colors, and the way flowers could bring a smile to someone’s face, and Serendipity Floral Design was born!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I struggled a bit trying to find what I wanted to do after getting out of music. I tried personal styling for a bit, but that wasn’t a great fit either. Eventually, I signed up for an online course through The Floral Design Institute! I started out with very low expectations and figured if I got a few weddings during the year, that would be great since I’m a one-woman operation! However, almost right away, my business flourished and even though I started back in the fall of 2019 (hindsight not the best!) I’ve been busy with styled shoots and about 12 weddings per year.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’ve always been a creative person as you can see from my ‘about me’ section, and my original goal was to have a career in music! Auditioning for choirs and shows stressed me out too much and I decided that wasn’t what I wanted to do with my life. Once I had my son, I knew I wanted to stay home but had to find something that would allow me to keep creating. Working with flowers allows me to be an artist and tell stories through flowers, which I love. I feel like I’m becoming known for my design work which has a heavy focus on allowing the textures and movement of the flowers to shine.
Any advice for finding a mentor or networking in general?
I think one of my best qualities is that when I decide I want to do something, I go after it. Once I started working with flowers, I started organizing styled shoots which allowed me to get to know other vendors in my area, so that’s been invaluable! I also reached out to local florists who were well established and had a style I admired to see if I could come and learn from them, which I was able to do. Everyone in my area has been very kind and helpful!
Pricing:
- Bridal bouquets average $125-$225
- Bridesmaid bouquets range $45-$115
- Altar/arch arrangements start at $450 and run upwards of $2,500
- Tall floral centerpiece average $225-$450
- Low floral centerpieces start at $85 | Usually in the $125-$240 range for a full low floral
Contact Info:
- Email: hello@serendipityfloraldesign.
com - Website: www.serendipityfloraldesign.com
- Instagram: https://www.instagram.com/serendipity_floral_design/
- Facebook: https://www.facebook.com/serendipityfloraldesignllc
Image Credits
Rae Marcel Photography Autumn Locke Photography Jackelynn Noel Photography Sami G Photography Lavinia Louise Co Amanda Mussleman Photography
