Antania Williams shared their story and experiences with us recently and you can find our conversation below.
Antania , we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What are you most proud of building — that nobody sees?
What i am most proud of building ,though it often goes unseen, is a foundation that help others bring their ideas to life.Im prouder of helping others grow, building brands and sharing Knowlegde and inspiring creativity. People see the results ,but not the grind behind it, helping others build their brands and designing shirts for Nike are two things I’m truly proud of.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Antania Williams im the creator behind Live Now Clothing. I design custom streetwear and help people bring their visions to life through creativity and strategy. My brand was inspired by family, my hometown ,and my love for standing out. I wanted to create something real,something that represents where i come from and where I’m going. What makes my brand different is the meaning behind every design, i mix art,music and culture to tell stories through bold,trendsetting pieces. I even had the chance to design shirts for Nike but I’m most proud of his help building brands and helping them grow. For me it’s more than fashion,it’s about inspiring people to live now,create boldly and build something that lasts.I am also working on programming NFC cards to make it easier to connect with customers and consumers.Also getting ready for the fall and winter collections about to drop so I’m excited about my growth.
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
The people who supported Live Now Co from the start saw the bigger picture before i did,They saw my potential to lead,to design,to inspire, their belief helped me realize that what i create isn’t just fashion it’s a movement .Now i pour that same energy into helping others see their own greatness and build something real.Their belief taught me the power of confidence and community,it’s why I’m so delicate to helping others build their brands and recognize their own value.
What fear has held you back the most in your life?
For a long time, i was afraid to put myself and my brand out there,to show my vision to the world.I worried people wouldn’t understand it or support it. But Live Now Co was built on standing out and taking chances, so i had to face that fear head on now i create boldly ,and i help others do the same.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
One of the biggest lies in the creative and fashion industry is that only big names or large budgets can make an impact,I’ve seen small,passionate creators with strong stories make a bigger impact and difference than any big brand.Real impact comes from connection and authenticity,not money or hype. The lie: you need to fit in to win,The truth:standing out is what makes you timeless .
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I want people to say my legacy was bigger than clothes or designs ,it was about energy,impact,and expression.I helped people build confidence,creativity ,and opportunities.I want my story to be one of inspiring people to create,take risks,and leave a mark.I used my talent to uplift people and showed what’s possible when you bet on yourself and never stop building.
Contact Info:
- Website: https://Livenowclothing.bigcartel.com
- Instagram: Livenowclothing
- Facebook: Antania williams
