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Check Out Lindsay Scholz’s Story

Today we’d like to introduce you to Lindsay Scholz. 

Hi Lindsay, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey to full-time business ownership was full of pivots, changes, and leaps of faith – and I wouldn’t have it any other way! 

Growing up, I always envisioned that I would be a journalist – a fashion magazine writer, specifically – and pursued a degree in journalism in college. My undergrad years were full of invaluable experiences and opportunities to explore creative areas outside of my major like graphic design, fine art, marketing, and more. Around the time I graduated, print journalism as we knew it began to shift and evaporate. Seemingly overnight, big magazine titles turned to digital and shuttered print editions of their publications altogether. 

So instead of moving to New York City as planned, I pivoted and began working in PR and digital marketing in my home city of Atlanta. I craved the fast-paced world of lifestyle public relations but began to miss the graphic design courses that challenged me creatively in school. While interning, I began to market my freelance design services and began to pick up small design jobs as I stepped into my first full-time job with an advertising agency. 

The first few years of my career were a whirlwind – I weathered an unexpected agency layoff and made a cross-country move to Denver – all while balancing freelance design work on the side. It wasn’t until I became the in-house designer and digital marketer for a boutique hotel in Denver that I realized that I wanted to specifically focus on design in my own business, but I still felt so young and inexperienced. 

After nearly two years in Denver, I relocated to St. Louis to pursue my first corporate digital marketing role with an e-commerce brand, where I learned so much about establishing strong work processes, meeting deadlines, and managing an ever-changing workload. The role was considered a dream job for some, but I still felt unfulfilled and knew that I needed to step away from the corporate safety net and into entrepreneurship. I set a personal six-month deadline to take on enough client work to pursue my creative studio full-time, and by August 2017 I left my job for the last time to focus solely on my own business. 

Over the last four years, I’ve established Lindsay Scholz Studio as a go-to creative studio for women-owned e-commerce, beauty and lifestyle businesses in need of brand and web design and have served over 100 clients across the U.S. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
As is the story of most business owners, the road hasn’t been entirely smooth, but the journey has been worth it! 

Three years into running my business I learned that I needed to undergo an invasive spinal surgery to correct scoliosis that I’d been living with since I was a teenager. This meant that I would need to fully step away from my business for an extended period of time for the first time in my career…ever. I had been giving 110% of myself to my work and career since I was 21, and being forced to press pause on that was one of the most difficult things I’ve ever done. 

In the midst of my recovery COVID-19 hit, which was another unexpected setback. There was so much unknown surrounding how small businesses would move forward and thrive, and it was a first time that I experienced deeply rooted self-doubt in my business. However, there was a silver lining: 2020 forced me to slow down and to take inventory of my business, which ultimately allowed it to improve and thrive. 

Can you tell our readers more about what you do and what you think sets you apart from others? 

Lindsay Scholz Studio is passionate about visualizing brand and web design experiences for women-owned e-commerce, beauty, and lifestyle businesses. Since 2017 our studio has worked with national retailers to indie beauty brands to strategically design and support brand identities, websites, packaging, and more that stands the test of time. 

Our studio believes in fostering meaningful relationships with each and every one of our clients, which has resulted in long-term creative partnerships. Of the 100+ clients we’ve served, a majority have returned for additional marketing and creative support to extend the reach of their brand. 

We’re known for our elevated, minimalist aesthetic and attention to all of the little details when it comes to brand and web design – our creative process digs deep to ensure that every logo we design isn’t just a logo, but a meaningful piece of a brand’s overall story. 

Do you have any advice for those looking to network or find a mentor?
Networking can feel daunting, and it’s something that still makes me feel nervous – even after years of practice! As a self-proclaimed introvert I prefer more intimate coffee meetings to networking events and often gravitate toward these when meeting with potential clients and mentors. 

My general networking strategy is ensuring that every interaction I have with a fellow creative or business owner adds value for them in some way – whether it’s something as seemingly small as a font recommendation or offering up an introduction to a potential lead. 

When it comes to creative and business connections, I take a personalized approach and truly want to pour into each and every individual I meet however I can. 

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