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Check Out Sasha Emiri’s Story

Today we’d like to introduce you to Sasha Emiri.

Hi Sasha, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
The story of how I got to where I am today is one that I could have never predicted for myself. I’m naturally a pretty introverted person, but somehow I ended up working in news with a lot of big personalities and growing a following of nearly 100k on Instagram.

So how in the world did this happen?!

Well, there are a few big things I know about myself. One is that I have a knack for creativity. The other is that I strive to see the best in others and know how to make them shine.

For 5 years I worked in the news industry as a producer, where I was mainly behind the scenes, making our talent and morning show look the absolute best.

As for my Instagram account, it all started when my friend wanted to grow his Instagram following. Each time we met, he would take a picture of me mimicking his vision for a photo so that I could recreate it when taking the picture for his account! After months of helping my friend make content, he asked me why I didn’t post the stand-in photos he always took of me, and my response was always the same: I’d say, “I’m too shy. I don’t want to post pictures of myself because I don’t want to come off as conceded.” But I guess my friend saw something in me that I didn’t—because on my birthday, he surprised me with a new Instagram page full of the photos he had taken of me. The page had already started to grow a following, and I was flattered!

Ever since that day, Instagram has been my hobby, and I love how it provides me with a creative outlet to explore my interests! Through it, I’ve had the chance to work with brands like Sephora, fly all across the country for paid photoshoots, raise money for charity, and have even been asked to be on a couple of reality tv shows. It’s all given me the confidence to believe in myself more, which compelled me to patent an invention that Proctor and Gamble took interest in and join a modeling agency. But though it’s easy to list accomplishments, I still have a long way to go, and none of this came without some anxiety and quite a few ups and downs:

Back in March of this year, my boyfriend and I got in a terrible car accident due to another driver running a red light.  This moment was a huge reminder that not every day is guaranteed and furthered my philosophy to never live life thinking ‘what if’… I was lucky enough to have a friend believe in me to kick off my Instagram. But I hope that anyone reading this knows that, no matter what it is in life that may be scaring you, you can do it! You just got to take that first step. 🙂

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Growing an Instagram following can be extremely thrilling—initially. But it can be very easy to get caught up in the “likes”; I’ve gone through several phases where a post not reaching a certain number of likes would have me down and questioning my self worth.

As I’ve become more accustomed to the roller coaster algorithm of the app, I just remind myself of why I enjoyed doing this in the first place… which was (and still is) building a community of friends and being creatively free.

Another challenge that I’ve faced through my Instagram journey is dealing with predators—an issue that I think is more prevalent than many believe and that is not talked about enough. You see, there are hundreds of thousands of lovely, amazing people out there—but for every wave of these followers, there are a handful that are… not-so-great. For example, I’ve received several offers in the past that involved flying to foreign countries to attend parties for a lot of money. I’ve also been offered jobs where the contracts would literally sign away your freedom and privacy. Most of these offers seemed really neat on the surface, but after doing the research and asking people I trust, it ended up looking more like sex trafficking. So—no matter how big of a following you have, it is so important to remember that predators are out there and potentially looking at your profile as a “human purchase.” Do everything you can to stay safe.

Appreciate you sharing that. What else should we know about what you do?

Ooh, there are a few opportunities that have come up recently, along with projects that are on the horizon. So I am super excited about exploring those!! Keep an eye out for updates!;)

What would you say you are most known for?

People know me for finding cool foodie spots and collaborating with the most talented photographers in the area both at home and when I’m out and about traveling.

A lot of people also know me from my first viral video: me dancing outside of my car to Drake’s song“In my feelings” (in case you need a refresher… Keke, do you love me?)

Out of all the things you do/have done on Instagram and in life, what are you most proud of?

There are two things that tie for what I’m most proud of. One was helping judge the Emmy’s back when I worked in the news. It was a goal that I always had for my self, so it was really cool to feel like I finally reached that milestone. The other was raising money and toys for the foster and adoptive care coalition here in St. Louis: I created a social media campaign on my Instagram page, and seeing my followers come together to help spread the word and donate for such a good cause—it was a super special feeling that I’ll never forget.

I think what sets me apart from other influencers is that I don’t just do social media. I work, I have side hustles, and I’m always finding unique things to do to keep life interesting.

What does success mean to you?
Success to me is all about becoming the best version of yourself and finding what makes you truly happy. Because when you feel fulfilled, you can start filling others with that joy and purpose too.

Contact Info:


Image Credits

Adam Huber
Henry David
Thanh Ngyuen
Washington Chua
Sophia Thompson

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