Today we’d like to introduce you to Will Hanke.
Hi Will, we’d love for you to start by introducing yourself.
I didn’t start out with a master plan to build a niche marketing company for the window treatment industry. Like a lot of entrepreneurs, I started by saying yes to work, learning on the fly, and figuring things out as I went.
Early on, I was doing general digital marketing and web work for all kinds of businesses. Over time, I started noticing a pattern. A handful of my clients were window treatment dealers, and they were all running into the same problems. Leads weren’t being tracked well. Follow-up was inconsistent. Marketing vendors didn’t really understand how their businesses worked. Growth felt unpredictable.
Instead of treating that as just another type of client, I leaned into it. I took the time to really understand the industry, how in-home consultations work, how sales cycles actually play out, and where leads tend to fall apart. That focus eventually became Window Treatment Marketing Pros.
Today, my work sits at the intersection of marketing strategy, systems, and accountability. I spend my time helping business owners stop guessing, start tracking what actually matters, and build marketing systems they can rely on instead of crossing their fingers.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road.
One of the biggest challenges early on was learning when to say no. I took on clients that weren’t a great fit, underpriced my work, and tried too hard to make everyone happy. That led to burnout and systems that didn’t scale well.
Another challenge was narrowing my focus when it felt risky to do so. Going all-in on a niche meant walking away from work that felt easier or safer and trusting that depth would pay off over time. It did, but it took patience.
Building a team and letting go of control was another big learning curve. Shifting from doing everything myself to leading others forced me to grow personally just as much as professionally.
As you know, we’re big fans of Window Treatments Marketing Pros. For our readers who might not be as familiar what can you tell them about the brand?
Window Treatment Marketing Pros is a digital marketing and growth company built specifically for window treatment and awning dealers. We are very focused, and that is intentional.
We help dealers generate leads, handle them properly, and turn marketing into a repeatable system instead of a guessing game. Our work includes paid ads, SEO, websites, email marketing, and just as importantly, lead tracking and follow-up systems.
What sets us apart is that we understand what happens after the phone rings. We know how these businesses actually operate day to day. We even built our own industry-specific CRM called LeadBoomerang because the generic tools out there were not doing the job.
We are also honest with clients when marketing is not the real issue. Sometimes the challenge is follow-up. Sometimes it is internal process. Sometimes expectations just need to be reset.
Brand-wise, I am most proud of the trust we have built. Many of our clients have been with us for years, and our work supports real businesses, real teams, and real families across the country. That responsibility matters to me.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
The best way to work with us is to start with a conversation. We work best with business owners who want clarity, accountability, and long-term growth, not quick fixes.
Outside of client work, I am involved in podcasting, masterminds, and industry education. I enjoy collaborating with other local entrepreneurs, creatives, and professionals who care about doing good work and building something sustainable.
Contact Info:
- Website: https://www.wtmarketingpros.com
- Instagram: https://www.instagram.com/windowtreatmentmarketingpros/
- Facebook: https://www.facebook.com/windowtreatmentmarketingpros/
- LinkedIn: https://www.linkedin.com/company/window-treatment-marketing-pro/
- Youtube: https://www.youtube.com/@wtmarketingpros
