Today we’d like to introduce you to Aleisha Davis.
Hi Aleisha, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Sure! Well, I obtained my cosmetology license prior to the end of my senior year in high school, many years ago. I immediately got a job as a salon assistant while I was in school. Once I became licensed, I started taking my own clients and worked on a commission basis and as a part-time assistant. Taking into account that this is pre-social media, the only way to really gain a clientele was by word of mouth, or waiting for walk-ins. I loved being a hairstylist and I loved the industry overall. I just didn’t like the “hustle” aspect of it. The money was too slow and I started to get impatient.
I left the salon industry after a few short years to pursue other employment ventures and higher education: a bachelor’s degree in Criminal Justice (2013) and a master’s degree in business (2016). I had been working in the corporate world for large health insurance companies and eventually grew very tired of working to build someone else’s dream. I decided to return to the hair industry in late 2017 with zero clients, a folding chair, and small table in a private corner of my kitchen. I posted free ads for new clients on Craigslist and Facebook.
I had my business education and a strong desire to work for myself, coupled with my passion for natural hair. Clients started to trickle in and I had a steep learning curve in the earlier days. I continuously reinvested my earnings in myself, my business, product knowledge, and all things hair. Some of my potential clients would inquire about hair color services and I didn’t remember the first thing about hair color from school. I started researching it on a professional level and immediately became intrigued but intimidated. I wanted to offer color services but I didn’t feel comfortable doing so. I searched for classes in my city and signed up immediately.
Color was a very complex subject to me. It took me a while to master the fundamentals of color, the color wheel, and color theory. It was all like a foreign language for some reason. However, I was determined to master it. I started seeking out color specialists and educators on Instagram and YouTube and eventually traveled out of state to workshops to work alongside master colorists that I admired and considered to be the best of the best. I made a ton of mistakes and a lot of my early color jobs were less than appealing but I didn’t give up. I only kept learning and being open to all opportunities to learn. I wanted to master color and be considered a color specialist that knew not only how to do fantastic color jobs but the ability to fix anything that went wrong, do color corrections, and keep the hair healthy in the process.
Fast forward to today, I do consider myself one of the most skilled textured hair color specialists in St. Louis. I have truly built this business from ground zero and improved my skills, upgraded my client base, and more than tripled my prices since 2017. I have been operating in my salon suite for the past year and a half. I am due to sign a lease on my very own salon space in Hazelwood in a few short days and I am so excited!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Of course, it hasn’t been a smooth road but it has definitely been a rewarding one. Since I technically started my business 17 years after graduating from cosmetology school, I had a ton of things to learn to get to where I am today. I truly understand that a large percentage of success in this industry can be attributed to business and professionalism, followed by continuing education and then skill.
I had to learn to set boundaries with clients and demand a certain level of respect especially when I worked in my home. I always maintained a professional approach and was careful not to get too familiar with clients. I had to put rules in place to prevent no-shows and late cancellations and to ensure that every appointment set was secured.
I had to require consultations for new client color services to avoid having my time wasted by people that didn’t really want to book with me but wanted to ask me a million questions over the phone or social media.
Can you tell our readers more about what you do and what you think sets you apart from others?
I have covered what I do and my specialty in previous questions.
I am known for specializing in hair coloring and maintaining natural hair. When non-color clients have trouble with their hair not really growing, severe dryness, breakage, and other issues, they come to me. Usually, after consistent visits and an established plan of care at home, they end up with outstanding results. I believe what sets me apart from others in my industry is my level of professionalism, my branding, and ability to attract and retain the premium clients that I want. That is what I am most proud of.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I really was able to survive the crisis because my business was structured properly and I have great credit. Credit allowed me to invest in my business and rebrand during the shutdown. I spent that time giving my business a new face, a new website, booking site, logo, and obtaining special certifications that added to my bottom line when it came to increasing my prices. The Covid-19 crisis did reinforce the need for multiple income streams which is what my husband and I have continued to work towards with a new business (Davis Capital Solutions), investments in cryptocurrency, and becoming hosts on the car-sharing platform, Turo.
I truly am passionate about helping and working with other independent beauty professionals with pain points in their businesses. I love being able to see the problem/struggle areas and work with them one-on-one to solve them. I released an eBook shortly after returning to the workplace called: Mind Your Business. It was a straight-to-the-point guide designed to help beauty professionals structure their businesses properly, reach their target clients, and continue to grow and achieve their goals. Today we’d like to introduce you to Aleisha Davis.
- Business Builder Strategy Session One-On-One (virtual) $250
- 1 Hour Virtual Session – Ask Me Anything! $125 (Pick my brain on anything related to personal credit repair, building, business credit, building credit, Turo, business funding options)
- Premium Silk Press Package ($160)- If you want the supreme experience for your hair, this is the service for you!!! This service includes a brief consultation, a semi-permanent gloss which gives your hair brilliant shine and conditioning, along with a hydrating steam treatment tailored to your needs, trim, silk press, body curls if desired.
- One-One-One (Hand’s On) Ultimate Silk Press Training $400 (Work with stylists step by step on how I achieve my ultimate silk press service, product use, pricing, marketing, technique)
- Email: firstname.lastname@example.org
- Website: www.iamxinmarie.com
- Instagram: www.instagram.com/xinmarieofficial
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Adam S Hopkins