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Conversations with April Roaché

Today we’d like to introduce you to April Roaché.

Hi April, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m 34 and I’m originally from St. Louis, MO. I started out as a CNA and Medical assistant. I’ve been in the medical field for 14 years. I love helping people, but after a while, you need a mental break. You see so much death and just the emotional part of the job itself makes you feel like that. I did just that, took a break from medical field and now I am a full blown entrepreneur of multiple businesses and a author of 2 mental health journals on amazon.

I moved to Dallas 5 years ago for a change of scenery and for better opportunities. I got tired of working dead-end jobs. Every job became more and more dreadful each day. I dreaded getting out of bed to go clock in for someone else. Once I get to that point, I know it’s time for a change. I also thought it would be a good business move. Although I love my city, I just felt it wasn’t anything there for me anymore. I didn’t feel as if I had enough support and I wanted more out of life. Sometimes my city can have the ” crabs in a buckets” mentality and in order for you to make it out of there, you have to leave and pursue your dreams. So. I packed my things up in my two door ford focus and drove 10 hours to Dallas. When I first moved to Dallas, I was working for a transportation company driving for 14 hours a day. Can you say exhausting? lol

I had to be at work from 4am-6pm I would transport patients to and from the hospital, to and from doctor appointments, etc. That job made me dislike driving. Lol, I did that for almost a year as I waited for my CNA license to be transferred from MO to TX. Once it was transferred, I started back doing CNA work. I did CNA work for about six months and then finally, I got the job working at an addiction campus utilizing my MA license. I’ve always wanted to work at an addiction campus to help people fight/beat their addiction, for personal reasons I hold near and dear to my heart. I honestly feel that Dallas was ONE of the BEST decisions I’ve made thus far. Since I’ve moved here, it’s been nothing less of great vibes. I’m back on track with my business and I’ve grown so much. I’m just ready for Helena’s Collection to prosper.

I got to where I am now because of my dedication, determination and the drive to NOT give up. I REFUSE to fail.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smooth road?! lol whew! Not at all! This hasn’t been the easiest journey. Entrepreneurship is not for the faint of heart. You have to built ford tough, you have to be mentally ready as well.

I have reinvented myself So many times I’ve lost count. At times I wanted to completely give up but I knew I couldn’t. It took me a while to get back on track. I had to strategize and put things into perspective financially and mentally.

The BIGGEST struggle I had was sales. I have Really great products but I couldn’t get sales the way I wanted at first. I mean, I wrecked my brain on how to generate more sales day and night. Now they have gotten better and now my goal is to get at least 1,000 a day in sales. My other biggest struggle I believe everyone can relate to, is being away from friends and family. Living in a different state miles away from family has its ups and downs for sure. That’s something I’m STILL adjusting to.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Helena’s Collection started out as a handmade Accessories company. It’s now a boutique. Although I specialized in just Jewelry, I also sell handbags, shoes and accessories. Every bracelet I make is different. No piece is the same. My slogan is “let me customize you” I live up to that. I’m known for my customized bracelets, arm candy is what I call it for the ladies and man beads for the men. In 2014 I started off making blinged out ID badge reels. I would go get rhinestones and decorate ID badges. Everyone would say “Girl, That’s cute where did you get that?” I told them I made them, then they would asked me to make them one. That’s how it all started, from some Id badge reels. LOL

I needed a display box so all the staff could see all I had, so I took a ramen noodle box, bought some decorative duct tape and created a display box for them. Starting out I would charge like $7-$8, of course, I didn’t know any better, I just knew I was good at what I did. I would bring them to work and everyone would come see what I had and either bought one I’ve already made or requested a special one. Once I seen I was making a little extra money, I’m like “I can get used to this”. Lol. That’s when Helena’s Collection was born. I started making earrings, totes bags, bracelets, etc. It went from there. I’m most proud of my hard work, My creativity, My determination, and my passion. The fact that I actually take My time to hand-make my jewelry sets me apart from most boutiques.

Join our text club and receive 10% off just text “helenascollection” to 1 (855) 618-0172.

What’s next?
My plans are to build a team to where I don’t have to work as hard. I’m looking forward to seeing Helena’s Collection and my other business Locs of Luv Hair Care to be very successful.

I would love to see Helena’s Collection be one of the top brands all over the world and my hair care products in stores.

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