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Conversations with Emily Stahl

Today we’d like to introduce you to Emily Stahl.

Hi Emily, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I have always dreamed of owning my own business. In grade school, I sold friendship bracelets. As I grew up, I sold paintings and different art projects I crafted, and in college, I started doing freelance design work. When I was diagnosed with Late Onset Tay Sachs, a rare neuromuscular disorder, back in 2016, my business wound up taking a turn. After being diagnosed, I became involved with the Muscular Dystrophy Association. I participated in a fundraiser that was an art show. I needed a product to sell, so I hand-lettered designs and sold 8×10 prints. That night, a friend told me I should sell them in a local shop. I started by selling prints in one shop, and my line has expanded to framed prints, cards, stickers, pins, mugs, and more! I sell products regularly in at least three shops and still do custom work when it fits into my schedule.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The business has not always been a smooth road. Being a small business owner is not easy, especially when having a disorder. I struggle with finding a balance between working and relaxing. I am also working a full-time job while continuing to build my business. It is hard work but so rewarding! Getting a business coach has definitely helped me find a better balance. She helps me create goals that are challenging but also realistic.

Appreciate you sharing that. What else should we know about what you do?
I am a lettering artist and graphic designer. My most popular designs are from the Saint Louis Collection! I am known for my “I love Saint Louis” design with the arch that can be found on prints, cards, stickers and mugs. It has become a pretty iconic design in itself. The accomplishment I am most proud of is the collaboration I did with the St. Louis Blues in November 2019. My lettered “Let’s Go Blues!” artwork was used on a tote bag for teacher appreciation night. I feel like my hand lettering is able to set me apart from other designers. I still use elements of design, but no one will be able to letter or draw exactly like me. I strive to create unique designs.

Do you have any advice for those just starting out?
My best advice for those starting out is to work hard and never give up. Hard work goes a long way, and that will show over time. It does not matter if your business is on the side. If you put in the work, the opportunities will open up for you. Another important part of being a small business owner is that your community becomes your network. That is why it is so important to get involved. You can give back to the community and help each other grow along the way.


  • Prints – $15
  • Cards – $4.50
  • Stickers – $4-$5
  • Framed Prints – $35
  • Mugs – $18

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