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Conversations with Sherrie Eanes

Today we’d like to introduce you to Sherrie Eanes.

Hi Sherrie, so excited to have you with us today. What can you tell us about your story?
Hello, I am Sherrie Eanes, a 38-year-old married mother of three. I started my event decor business last April in the center of Covid. What pushed me to open my business was literally a leap of faith. I had the desire bottled down inside since being hands-on with my own wedding in 2012. I have always had the desire to decorate events helping friends and family but, I had no formal training. I am a full-time nurse at the VA so my business sometimes takes a part-time position to my career.

I started my business doing balloons because with Covid, a lot of event spaces or venues were not open, so I could not offer decor services or rentals through my business. Drive-by parades and yard art were popping so I decided to do this knowing that Covid was the best time to put a smile on someone’s face or make their day. I did my first few events free just to get my social media going, and then it started to slowly grow. I then did a graduation giveaway through my FaceBook and Instagram outlets to the seniors class of 2020. I did this because a lot of kids had worked so hard to get to their senior year and Covid had stolen their time to shine with the cancellation of graduations. So I gave away approximately 25 graduation balloon bouquets to students located in Saint Louis and Illinois area. The bouquets were valued at eighty five dollars but, I did not accept payments.

Last year was hard enough. I wanted to see them happy and asked them to share my social media platform and share their pictures with the bouquets at their discretion. Some used their bouquets as statement pieces for their private parties. Others chose to use them in their senior portraits. My business has been slower this year than last but, I am booking bigger events instead of so many of the smaller requests we experienced last year. My business is a small home-based company and my two teens are my assistants. They are very helpful when it comes to installations. I look forward to my business continuing to grow in the next few years. I think I have heard the saying if you can stay in business for at least the first five years, you should do well!

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It has not always been smooth. About a year in, I questioned should I be doing this on a daily basis for a few months. There are so many people here in Saint Louis that are coming into this business, and the networking has been tough. Most people in this business look at you like competition no matter what level you are on and how successful they are. Nobody wants the next person in the circle to do better.

I have also offered free services to other small businesses that may be coming into the area doing grand openings for their businesses as a way to stick out, and I have had no one take me up on the offer. Word of mouth and referrals has been my biggest blessing. I am currently finding myself booking jobs for customers, and I don’t have a company vehicle big enough to transport all of the equipment, and I have to enlist help from family. We are also in a current national latex shortage which is a pretty huge part of my business.

Appreciate you sharing that. What else should we know about what you do?
I am a full-time LPN at Jefferson Barracks hospital M-F. I serve the veteran population in our Mental Health out-patient clinic. I am the injection clinic nurse and I give psych-medication injections to veterans who live in the community. As the owner of Miyah 7 Event Decor, I provide event decor for clients’ special celebrations in the Saint Louis area and Illinois, rentals and balloon services.

In both my personal business and professional career, I am big on customer service. This is how I try to separate myself from the rest. I build a personalized rapport with everyone that I service and I meet their needs according to their personalities and requests of me. I am big on individualized care. Most of my patients and customers will probably tell you I do my best not only to meet their needs but I go over and beyond to fulfill their needs. There is always something to give, and I will do that, and that is what I am most proud of!

We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memory was when I was about eight or nine years old. It was summer, I thought I was being chased by a dog in a subdivision of downtown. There was a lot of construction, so a lot of workers were lined up and down the streets working doing what they do. I was walking with a few girl cousins when I noticed the dog. I looked at him/her, and it looked ferocious it was barking and growling and had started chasing after me. I took off. In my mind, I was running a hundred mph. When I stopped to catch my breath. I was so scared and embarrassed at the same time. I could see my cousins laughing and all the workers in tears laughing because the dog was chained up in the yard and was never following me. This story made me evaluate everything in life and look at things for what they truly are. I am forever humbled.

Contact Info:

Image Credits
Photo credit for graduate photo. Edward Rhone/Jorhan images.

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