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Daily Inspiration: Meet Jessica Mode

Today we’d like to introduce you to Jessica Mode.

Hi Jessica, please kick things off for us with an introduction to yourself and your story.
I started Homebody Eats as a way to teach myself the culinary fundamentals to become a great home chef. After you learn the basics, you can really be creative and make anything you could possibly dream of!

While my journey of loving food and cooking has existed since around junior high, it really started to grow in college. While on a budget, my husband and I had to learn how to be savvy with our money but still cook delicious food for ourselves and our friends. I was one of those college students who refused to eat ramen and cereal for every meal!

After college, I started to have more time to cook, bake, and hone my skills. I decided I wanted to document my culinary creations and recipes on a blog. That’s when Homebody Eats was born!

I came up with the name Homebody Eats as a way to show people that great (restaurant-quality food) can be made from home! Especially after 2020, people have learned the importance of being able to cook at home. Through my recipes and how-to videos, I hope to teach others new skills that will help them feel confident in the kitchen.

Fast forward to today, I am continually learning more about growing a food blog. From recipe development to writing quality recipes to learning all about SEO, I have become really passionate about turning my hobby blog into a small business that can help others.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I knew NOTHING about starting a website two years ago. I just had a passion for food and recipe development that I knew I wanted to share with others. It has been a bit of a bumpy road, with lots of trial and error, figuring out how to start a WordPress website, and getting people to see my recipes.

One of the biggest obstacles I’ve had to overcome was figuring out how to rank on Google. I was spending so much time (5+ hours) creating, photographing, and writing just one recipe post, and then I was only getting about 2,000 people viewing my website every month.

After lots of research, I figured out that I needed to learn more about search engine optimization (SEO) and keyword research if I actually wanted people to find my recipes through Google search. I decided to invest in an SEO course and it was one of the best decisions I’ve made for my blog. Just four months after finishing the course, I was up to 35,000 monthly pageviews.

While my goal is to continue to grow, this SEO course gave me confidence that I have what it takes to continue to pursue my passion. I still have a long way to go and lots of big goals (getting accepted to an ad network, monetizing my YouTube channel, etc.), but I’m determined to keep growing and learning!

Appreciate you sharing that. What else should we know about what you do?
Most of us have used recipes that we’ve found online. However, recipes from Homebody Eats are a bit different than others you might find around the web.

Within my recipes and blog posts, you’ll learn tips and tricks for growing your home chef skills. Sometimes I teach about the history/culture of a dish, other times I share helpful kitchen tools and even ways to customize the dish to your personal taste. I always give you practical advice so you’ll learn something new about cooking!

One great example of this is my cheeseboard series. We see so many cheese and charcuterie boards on Instagram, but how do people make them look so exquisite, colorful, and delicious? I’ve written and filmed lots of content teaching people the creative process behind making a cheeseboard.

Where do you see things going in the next 5-10 years?
Content creation isn’t leaving in the next 5-10 years. It will just keep growing and adapting as our world changes.

Content creation, more specifically recipe development, is such a valuable resource! It gives people free access to be able to cook delicious, healthy, and wholesome meals for themselves and their families.

I think that online food content will continue to adapt to the current social media trends. Video has become very popular with the rise of YouTube and TikTok. I think we will continue to see more video content arise.

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