Today we’d like to introduce you to Shaé Banks.
Hi Shaé, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve had a love for fashion since I was about 9 years old, I also knew I wanted to be an entrepreneur! Since my childhood, I’ve been navigating different creative jobs within the fashion industry. I learned photography, fashion design, sewing, styling, buying, merchandising, retail management… you name it, I’ve tried it. I received my Bachelor’s Degree in Fashion Merchandising from Southeast Missouri State University, with the intention of starting my styling career. Learning the ins and outs of styling and searching for local opportunities was not easy! I created my blog Styled By STL in collaboration with other local businesses to create opportunities to be creative and build a portfolio. I loved the photoshoots; I love meeting other business owners and creative directing. Doing this made me change my mind so many times for years after and I finally realized… I don’t really want to be a stylist, even though I love it! I also wasn’t making much money doing it. So, I needed to find another route to my entrepreneur dream but still in the fashion world. So, one day I was going down the YouTube rabbit hole and I found a video of a girl doing her own nails… I was immediately fascinated. I’m a DIY lover and I LOVE nails so I wanted to make this my new hobby. I bought all the tools from Amazon and started this new hobby. To my surprise doing nails was a lot harder than I thought. So, I watched more videos and an ad pops up for a local beauty school. I said hey… why not just learn to do nails, get a license and make money being a nail tech and specializing in creative concept nails for photo/video shoots! I did exactly that and my entrepreneur journey truly began. 2 years later I am the nail tech I imagined!
We all face challenges, but looking back would you describe it as a relatively smooth road?
My journey has not been easy at all. Paying for school, quitting my job, the startup cost, marketing, learning all the legal things and so much more threw me for a loop. Starting a business is really so stressful, I understand why some may say it’s not for everyone. Entrepreneurship takes a ton of discipline. It was hard for me to get up and work some days and other days it was hard to stop. Balancing work and life and finances got a lot harder. Yes, there are challenges, there will always be challenges but they are not impossible to overcome. I was patient with myself and my business and I still am to this day. “Just take it one step at a time” is what I say to myself every day.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a mobile nail tech. I travel to my clients to pamper them! I specialize in Gel X nail extensions which are a safer, and healthier alternative to acrylic nails. Most of my products are vegan-friendly, cruelty-free, and non-toxic products for a healthy beauty experience. I have an online business as well selling press on nails, including a custom service for special occasions and photoshoots. I love making press on nails for photoshoots because it’s one detail that people don’t usually think about, but it makes a huge difference to the overall look of the photo.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I already see other industries putting emphasis on nails as art. You can see it especially in the music industry with the rise of female rappers. Cardi B, Saweetie, and Megan Thee Stallion are known for having nails and make it a point to highlight their nails in their photoshoots, music videos, etc. You are also seeing more nail art on the runways as well. I’m really excited about this… obviously. I also see the industry becoming more health conscience by adding more clean, vegan-friendly, and non-toxic products to their brands. Gel X nails are going to be just as big as traditional acrylic nails and nail art is going to be essential.
- Manicures $25-$35+
- Gel X $50-$55+
- Nail Art $5-$20
- Press-On Nails $25-$50
- Email: email@example.com
- Website: ogshaebanks.com
- Instagram: instagram.com/shaebanks.nails
- Facebook: https://www.facebook.com/shaebanks.nails/
- Youtube: https://www.youtube.com/channel/UCtiVstnK1QXaiwZUQ679qJw