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Exploring Life & Business with Megan Cobb of Sweet EM’s

Today we’d like to introduce you to Megan Cobb.

Hi Megan, so excited to have you with us today. What can you tell us about your story?
My family and I grew up in Dogtown, I went to grade school at St. James the greater, started my first job in the hospitality industry at my families restaurant Seamus McDaniel’s, met and married my husband, had our first child, then opened Sweet EM’s all within this wonderful community. Dogtown has always been close to my heart for all these reasons. Working at Seamus developed my sense of hard work, determination, and personal connections with other neighbors within the community.

I became so close with my regulars that most of them actually attended my wedding. I choose to plant my roots in Dogtown not only because it’s home to me but because I know the love that grows here.

Starting Sweet EM’s was a little bit of a challenge. At first, no one took me seriously, just a little girl with a dream. I sat down with my sister, brother and husband as we discussed my vision, from day one they never let me down. My Husband, Sister and Brother, had all just started their own careers, yet were there answering any phone call that would come their way. My sister had managed a café in Dogtown years before, so I went to her for a lot. My Husband not only helped me with demolition and reconstruction of our space but help me organize contractors and helped design the layout. My Brother would get off work most days and come spend countless hours helping us get ready to open our doors.

As a new parents at the time, we would rely heavily on both of our families to help watch our daughter. Without family and friends, this dream would not be possible.

Starting out, I would meet with different vendors to choose what I found to be best for Sweet EM’s. I had a few who wrote us off as a joke, a few who were so ignorant to the fact that a girl was in charge of the decisions, and a few I had to fight with so they would earn my respect. It has been an emotional rollercoaster, some days I feel as if I have to run twice as hard as I have to, but I do because I can, and I completely recognize that privilege.

A year and a half into opening our doors, we had to shut them again. The beginning of the pandemic was tough, we were barely hanging on. As a new business, we were trying to be seen and make our mark. I was scared, I had to let my whole team go, I thought that was it. Then slowly over the month we were closed, the same friends and family who were there for me in the beginning started reaching out with words of encouragement that lifted me out of a deep funk and got me back to doing what I love.

So here we are today, I am truly blessed to be surrounded with so much love and support. I have great team who worked throughout the pandemic with no hesitation, and that have become good friends of mine. They have helped me keep my sanity.

We have come a long way and know there will be many challenges ahead but as long as we stay determined, work hard, and continue to surround ourselves with love and support Sweet EM’s will hopefully be around for years to come.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest struggles for me was being a new parent as I started a business. My daughter was three months old when we first began. I could go on and on about how hard this was for many different reasons, but I look at it as a learning experience and hopefully one day, I will be able to offer guidance to another who might find their self in a similar situation. It can be done, there will be tears, but you will get through it.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a local café with a deep love for delicious food, ice cream, coffee and our community. We take pride in our partnership with family-owned companies and our homemade baked goods.

We offer a wide variety of hot & iced beverages to keep you going throughout the day. We also provide savory and sweet food options as well as delicious ice cream made from Wisconsin.

So whether you’re stopping for your morning coffee, a quick breakfast, or an afternoon treat, we’ve got you covered.

At Sweet EM’s, we strive to provide a community-driven atmosphere with excellent service at a fair price. Our commitment is to the neighborhood of Dogtown, our staff and patrons.

For the moment, we are only offering walk-up service or online ordering to go. Hopefully, one day soon we will be able to open our doors for dine in, but for now we remain cautious.

Can you talk to us a bit about happiness and what makes you happy?
Besides my family and friends, I love getting to know new people and learning about their journey. I love when we are able to become a part of their celebrations, from watching someone try their first taste of Ice Cream (human or puppies) to first dates, to watching a grandmother watching her daughter as she takes care of her children. Little quite moments are what I live for.

Contact Info:

  • Email:
  • Website:
  • Instagram: Sweetems6330
  • Facebook: SweetEmsDogtown
  • Twitter: SweetEMs18
  • Yelp: Sweet EM’s coffee & Ice Cream

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