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Exploring Life & Business with Michelle Braswell of Let’s Book Clients

Today we’d like to introduce you to Michelle Braswell.

Hi Michelle, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My husband, Joe, and I started out in business together right from the start. We got transferred to St. Louis through a promotion with his job, in Southwest Missouri, a year after we got married. He was finished with college, but I had a year left.

I finished my degree in marketing and communications at Maryville University in 1999. Soon after I finished my degree, our daughter, Lauryn, was born. I knew I wanted to do something but also wanted to be with her full-time. We purchased an inflatable bounce house and a trailer and immediately started renting it out to parties. We would deliver it with our new baby in the back seat of our minivan.

The inflatables company quickly grew into lots of different rides, games, concessions and catering, entertainers, and event planning. Joe left his company and joined us full-time. Then we added an events venue.

We also have a real estate investing company, and our rental property portfolio was growing. The events venue also had commercial space on a different level of the building, so we divided it up and rented out space to all different kinds of businesses.

We started doing a lot of weddings at the venue of the event, and the 24/7 that the inflatables company had become was just a lot. We ended up selling the inflatables company and going deeper into the venue.

The venue became a full-service wedding and event space, where we took our experience from the inflatables company and expanded on it. We did everything in-house, including food and beverage, decor, planning, and booking vendors. When we became sold out at our venue, we started offering the same services to couples booking at other venues. Then we added another venue, that was more rural when the farm and rustic venue trend first started taking off.

In the meantime, we had also been doing some consulting for other businesses, mostly around marketing and booking clients. We also started doing some consulting online, for couples who wanted support during their wedding planning process.

Fast forward several years. Sweet Lauryn, who was our baby in the back seat of the minivan delivering that first bounce house, got engaged to our house DJ, Cole, in 2019. We started really thinking about what we wanted to do with the next phase of our life, as we were approaching an empty nest.

Joe’s 50th birthday was at the end of 2020, so we set a goal to sell our venues in 2019, so that by the end of 2020 we could be more flexible, and be exclusively doing our investing and consulting businesses.

Of course, none of us knew about pandemics and what we would soon be facing. We are so blessed to have had this alignment and had sold both venues before it hit in early 2020. Around that same time, the consulting business transitioned to consulting-only businesses, helping entrepreneurs book more clients using simple marketing steps, and helping them build multiple revenue streams, including adding digital products and rental properties to part of their retirement plans, much like we had done.

Lauryn and Cole got married in the fall of 2019, and Joe and I are currently having our own downtown adventure. We’re empty nesting in a “hipper than us” gorgeous loft in the heart of downtown and in what we’re absolutely sure is the best loft building community ever. We love our consulting and investing businesses, and the freedom it provides us to spend time with our families, travel, and just do all of the things we love.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Nothing that’s worth doing is ever a smooth road. It’s the bumps and bruises along the way that make it all worth it, and what makes you appreciate the smooth times!

We’ve been through all different economic types, suffered significant losses of close family members, been through a pandemic (hello all of us!), and gained lots of perspective through it all.

It has only strengthened our goals, bonds, faith, and values. It actually was the combination of all of these things that made us really realize how short life truly is, how valuable time is, and how priceless relationships are.

That’s what made us set the goal to be flexible and semi-retired and to set ourselves up so that we could do it at a fairly young age. We’re so grateful for the realization and appreciate our lifestyle every single day.

Appreciate you sharing that. What should we know about Let’s Book Clients.?
Our consulting company is called Let’s Book Clients.

It takes entrepreneurs down a path that starts with them thinking about starting a business, to starting to attract their clients, book clients, scaling their business, and diversifying to add in multiple revenue streams such as their own digital products and even making investments in their retirement plans, such as adding in rental property, much like the path we have been on for the past 20+ years.

We’re very proud of having a brand that is very heart centered in integrity and generosity. We have always had a vision for serving others and lending a helping hand along the way, so mentoring other entrepreneurs comes very naturally to us.

Having the experience of being in several aspects of business, and also being full-time entrepreneurs as a couple, along with investing in our future vision by being very goal-oriented, is something that allows us to give a different perspective to our clients. We’ve been there, and are always excited to support other entrepreneurs in their similar journeys.

We offer our services in a group coaching membership that includes training, masterclasses, and support from us, but also has a large community of like-minded entrepreneurs who are in a safe place for supporting each other.

We also offer very actionable workshops that provide quick wins to those who aren’t ready for a membership setting. We have active social media channels, and a podcast, called Let’s Book Clients: The Podcast.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
We love collaborating and are always up for it!

Come into our workshops, and membership, or even be a guest on our podcast. We’re available to be a guest on other podcasts or provide training in other groups as well.

Contact me at or at any of the listed social media channels and let’s get started!

Contact Info:

Image Credits
John Harder Photographer and Chelsey Logan Photography

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