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Hidden Gems: Meet Abby Meyer of Face Foundrie

Today we’d like to introduce you to Abby Meyer.

Hi Abby, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been a licensed esthetician for 18 years and spent most of that time in the world of medical aesthetics — until I found Face Foundrié and completely fell in love. The open concept and the energy that flows through our stores is magnetic. Making skincare accessible to everyone has become a true passion of mine. Building and leading my teams across my stores has been one of the greatest gifts of my career. I deeply care about the people I work with and the communities we serve, and I’m so proud of what we’re building together. Outside of work, I’m a wife, a mom to two beautiful daughters, animal lover, and completely obsessed with nature — it’s where I recharge, find inspiration, and stay grounded.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road — but I’m a firm believer that nothing truly worthwhile comes easily. It’s often within the hardest seasons that you really discover who you are and what you’re made of. Opening three stores within a year while raising two small children — and having my husband handle all of the buildouts — was absolute chaos at times! But I wouldn’t trade it. Those challenges shaped me as both a leader and a person. Now that all three stores are open, I feel myself growing stronger and more grounded every day. We’re finding our rhythm, and it’s so rewarding to see the vision really coming to life.

We’ve been impressed with Face Foundrie, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Face Foundrié is a focused facial bar on a mission to make expert skincare accessible, approachable, and effective for everyone. We specialize in custom, high-quality facials, advanced skincare treatments, and targeted enhancements that deliver real results — all in an elevated, welcoming, and time-conscious environment.

What sets us apart is our ability to merge results-driven treatments with a truly inclusive and uplifting experience. We take skincare seriously, but we also care deeply about how people feel when they walk through our doors. Every detail — from the service flow to the energy of the team — is designed to make clients feel seen, cared for, and confident in their own skin.

I’m incredibly proud of the community we’ve built within our brand. The estheticians, managers, and team members at each location truly pour their hearts into what they do, and it shows in the relationships they create with our clients. We’re not just doing facials — we’re building confidence, connection, and a culture of care in an industry that often feels intimidating or unattainable.

We offer everything from express facials to advanced skin treatments, memberships for consistent care, and curated product lines that help clients maintain their glow at home. Whether you have five minutes or fifty, Face Foundrié was created to fit seamlessly into your lifestyle — because great skin shouldn’t be a luxury, it should be a ritual

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
There are so many ways to connect and collaborate with us! I’m always open to partnering with other local businesses, influencers, and community organizations who share our passion for wellness, beauty, and connection. Whether it’s through events, cross-promotions, or creative collaborations, I truly believe we rise by lifting each other.

Supporting us can be as simple as booking a facial, joining our membership program, or shopping your skincare essentials at any of our Face Foundrié locations. Sharing your experience, tagging us on social, and spreading the word within your community also means so much — those genuine connections are what keep small businesses like ours thriving

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