Connect
To Top

Hidden Gems: Meet Joel Raber of Countryside Farm+ Market

Today we’d like to introduce you to Joel Raber.

Hi Joel, please kick things off for us with an introduction to yourself and your story.
We started Countryside Farm + Market in 2018, selling tomatoes on a card table with a few flowers. Today, we have a large production facility with 7 greenhouses and retail 90% of our own product.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No, starting with nothing and building something is extremely difficult. Our first obstacle was getting through COVID-19. After barely surviving that, lots of staff turnover, and other growing pains too numerous to mention, we are proud to say those early obstacles molded us into who we are and what our business is today.

Thanks – so what else should our readers know about Countryside Farm+ Market?
We are a full-service garden center producing 90% of our own product, which allows us to offer the best plants for our local environment. We are known for flowers and great customer service. We try to greet each customer because we are not selling plants, we are selling happiness, and plants are the avenue that allows us to do that. We want each of our customers to feel better about themselves and their lives when they leave.

We’d love to hear about how you think about risk taking?
Yes, we take risks every day. When you plant a seed, there is no guarantee that it will grow into a flower that you can sell. Farming is legalized gambling. The other risk you take is that you can plant a seed, do everything correctly, have the most beautiful flower, and still not know if a customer will buy it. There are a lot of risks every day, but that’s what molds who we are.

Pricing:

  • Producing our own product allows us to stay very competitive in all of our pricing.

Contact Info:

Pink and yellow dahlia flower with green leaves in background

Person planting a small shrub in soil outdoors, with a purple bucket nearby, on a grassy area.

Hanging basket filled with pink flowers and green foliage in a greenhouse setting.

Small building with a porch, hanging flower baskets, chairs, and an open sign, under a cloudy sky.

Colorful flowers in a garden with pink, red, and white blooms and green leaves, sunlight shining on the plants.

People shopping at a flower stand outdoors with colorful flowers and greenery, sunny day, houses and cars in background.

Hanging basket with pink and white flowers and green ferns inside a greenhouse.

Greenhouse interior with various potted plants and flowers on wooden tables, sunlight streaming in, and a garden outside.

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories