Today we’d like to introduce you to Julie Evans-Vitale.
Hi Julie, so excited to have you with us today. What can you tell us about your story?
My story dates back to when I was a child. My father was very nutrition-forward. We never had sugar, soda, packaged foods in the house. At the time, I felt deprived! My freshman year of college (my first time I could eat whatever I wanted) I loaded myself up on junk food. I paid the price; I gained weight, my skin broke out, I was sluggish, etc. I realized that maybe my dad was right! I began studying nutrition.
Directly out of college, I taught pre-school while I studied nutrition. I was doing nutrition plans for co-workers and friends. I had found my passion. After teaching, I went into the family business for a couple of years. I had moved to Austin, TX and my brother and I started a franchise of my mom’s and uncle’s business, Johnnie Brock’s. I learned a lot from this experience. I learned the ins and outs of how to start and run a business. I also realized retail was not for me and I needed to pursue my passion for nutrition.
In January 2004, I joined the Nutrition Clinic back here in St Louis as a part-time practitioner. I had a mentor at the Clinic that lit a fire under me; I read every nutrition journal I could find, took classes and ongoing education courses, I attended nutrition seminars every weekend. I began building a clientele. I knew I had found my calling.
As anyone who has started their own practice knows, it takes time to build. It was not going to pay these bills right away. I was working another consulting job full time, personal training in early evenings and weekends, and was cooking and delivering healthy meals for a few people between everything else. In 2006 I ended up very sick. I was having a difficult time breathing, had heart palpitations, and such debilitating fatigue that I could barely get through a day. One evening while giving a presentation at my consulting job, I turned white and ended up in the ER. I went through a battery of tests, only to discover everything turned out “fine”. As scary as this time was, it ended up being a blessing in disguise. I turned my nutrition knowledge onto myself and overcame my fatigue, heart palpitations and gained back my energy! This experience gave me insight into health struggles my clients go through.
Over the past 17 years, I have built a nutrition practice that has helped hundreds of people get their lives back; to overcome weight and health issues and to achieve optimum health. This work lights me up! I have seen some amazing transformations.
I believe in educating my clients. Of course, learning the right foods to eat to reach their goals is a big part of the learning experience, but it’s not the only thing. I believe that optimum health also includes lifestyle factors. I help my clients build new, healthy habits in order to reach and maintain optimum health.
I still study nutrition daily, go to as many seminars as I can, and take two online courses a year. The very thing I hated as a child has become my lifelong work.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
While building a practice, I had to pay the bills. I worked a full-time consulting job, did some personal training, cooked and delivered meals for people. I was working so many hours at the beginning, I ended up very sick.
When the recession hit in 2008, I lost all of my clientele. This was tough, but thankfully it came back quickly.
People think that when you have your own business, you can make your own hours. I suppose this is true, but my own hours means all of the time. I work weekends, holidays, etc. I do take vacations here and there but find myself working while on vacation.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I do customized Nutrition and Lifestyle Programs. I have been in practice for 17 years and have never done two plans exactly alike, each person has his or her own nutrition “fingerprint”. I specialize in helping people uncover the root problem of their fatigue and health struggles so they can lose weight and live their best life.
I work with my clients in their environment. They do not come to an office. I teach them how to shop, how to cook. I work with them to develop healthy habits so they can maintain their goals with ease. I educate them as well. When people know the “why”, the drive to follow the plan is there.
I travel the country to work with clients. I have worked with celebrities and professional athletes.
I am always taking new clients. My plans work because they are customized to whatever that client needs.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Yes! I learned how to do my plans through Zoom so now I can reach people all over the world. I learned how to be adaptable to changing environments.
People have learned how important it is to have good health.
- Email: firstname.lastname@example.org
- Website: www.propernutritionwithjulie.com
- Instagram: @propernutritionwithjulie
- Facebook: Julie Evans Vitale