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Inspiring Conversations with Manon Herzog of Herzog & Schindler

Today we’d like to introduce you to Manon Herzog.

Hi Manon, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Born and raised in Europe, I knew little about St. Louis until I arrived in 1998 to work on the Max Beckman and Paris exhibition with the Saint Louis Art Museum’s curator of modern art. I immediately felt at home here, and by now the city has been my home base for 24 years. It has also been the launchpad for my career in the States.

I spent my early days in editorial, curatorial, and marketing roles. Particularly the first two instilled in me a strong production mindset and bias for action — nothing like a show that goes live at a certain time or an exhibition that opens on a certain date.

These experiences also made me realize that I wasn’t cut out for regular corporate life. I love exploring new ideas, different industries and cultures, and big questions.

In 2001, I had the opportunity to help create one of the early digital concepts to provide public access to a private art collection. It was my first foray into consulting, and I never looked back. I had found my niche — translating complex ideas for established and emerging organizations.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It’s been a winding road but I’ve been very fortunate to have many mentors, partners, and colleagues along the way who have believed in me, given me opportunities, inspired me and taught me so much.

Many of them have been women, including Jennifer Brinkmann at Alive and Well Communities; Susan Barrett and Kelly Peck at Barrett Barrera Projects; Elizabeth Wallace at Mobile Healthcare Association; Rita Numerof at Numerof & Associates; Toni Schneider at Planned Parenthood; Eleanor Safe at Eleanor Safe Design Consultants; and Nicole DiSalvo at The Timken Company.

And a special shoutout to Teri Schindler — my friend, colleague, and co-founder of Herzog & Schindler — we’ve shared the road for almost 20 years, and yet it feels like we’ve just started the journey.

Alright, so let’s switch gears a bit and talk business. What should we know?
Herzog & Schindler is a brand innovation consultancy. We specialize in brand, design, media, and technology. Our partners— from the arts to the sciences – include global businesses, established organizations, government, and early-stage startups. Together we identify new growth opportunities for their brands to build the future of their business.

Our multi-cultural and multi-disciplinary team in Saint Louis, New York and Boston currently advises the new ownership group at Grant’s Farm and the Mobile Healthcare Association locally.

Other partnerships include work with global industrial and research leaders, such as DARPA; healthcare and social impact pioneers; and some of the most recognized brands in the arts, entertainment, and sports: herzogschindler.com/projects

Our deep experience in building brands, working in media/content, and developing early technology platforms is a prime differentiator as is our point of view about the changes in the global marketplace.
But, above all, our projects affect change that advances businesses, brands, and people positively.

What quality or characteristic do you feel is most important to your success?
Four elements have been key to our success:
• Relationships.
• Many of our clients and partners have been with us for more than a decade.
• Some like Doug Stagner, president of Grant’s Farm, have been collaborating with us even longer.
Dialogue
• We listen deeply, then ask questions, then listen some more.
• Many answers reveal themselves over time.
Experiences
• We remain open and curious.
• Take Web3, more commonly referred to as the “metaverse.” While most current efforts make it feel like a fad, it would be a mistake not to learn more.
Design
• We include strategic design thinkers from the outset of a project — we enjoy many great relationships with designers around the country and are lucky to call Rich Nelson our colleague and Director of Creative.

Contact Info:

Image Credits
Herzog & Schindler

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