To Top

Inspiring Conversations with Sierra Stinebrook-Zagarri of Grandma’s Playroom

Today we’d like to introduce you to Sierra Stinebrook-Zagarri.

Hi Sierra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My parents used to take my boys to Grandma’s playroom when they were babysitting. So they were my introduction to the playroom. I began to bring my boys to all of the events and got to know the owners. During lockdown, they provided us with a key so we could enjoy the playroom safely. In May, they announced they were going to sell and I just knew I could be the new owner. On my 30th birthday, I applied for my LLC and was able to open on July 1, 2020. I started sharing my journey on TikTok and YouTube as well. I now have 825k followers on TikTok and 52k on YouTube. It’s been a wild ride full of ups and downs, but it’s been amazing.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My initial struggle was figuring out how to be a business owner. This was all completely new to me. I had no idea how to apply for permits, LLCs, or licenses. Luckily, the previous owner, Sandy, has been amazing and has walked me through all of it. Now my struggle is balancing life, the playroom, and my social media career. Luckily, I have a great support system in my friends and family.

As you know, we’re big fans of Grandma’s Playroom. For our readers who might not be as familiar what can you tell them about the brand?
Grandma’s Playroom is an indoor playground and activity center in South County that caters to families with small children. Our 2300 square foot space has no blind spots, which is crucial when you have multiple kids. The adults can relax in our cafe area while the kids enjoy some of our hundreds of toys. We recently started adding lots of fun sensory and fidget toys for all kids! We also share this journey with our amazing followers on TikTok and YouTube!

Are there any books, apps, podcasts or blogs that help you do your best?
I have found that you do not need to know it all, you just need to surround yourself with trusted family and friends. I have found when I have a question or concern, my loved ones are the first that I reach out too.


  • $12 for open play
  • Starts at $60 for private play
  • Starts at $199 for birthday parties

Contact Info:

Image Credits
@capturedmarketing on IG Tabitha Schroeder

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Uncategorized