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Jordan Reifschneider on Life, Lessons & Legacy

We recently had the chance to connect with Jordan Reifschneider and have shared our conversation below.

Jordan, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think others are secretly struggling with—but never say?
I think many individuals silently battle with negative thoughts that convince them they’re not good enough. Even when they appear confident on the outside, these internal struggles can weigh heavily which can impact their well-being. I think it’s so important to let others know they’re not alone.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jordan Reifschneider. I grew up in St. Ann, Missouri. My partner and I moved to Troy, IL 7 years ago with our two dogs and two cats. My passion for supporting individuals in recovery comes from my own lived experience and I’m honored to walk alongside others as they create new beginnings in their lives. Photography is another way I tell stories, whether it’s the raw beauty of nature or the quiet strength of someone who doesn’t see it in themselves. Both my work and art are inspired by the belief that everyone has a story worth sharing.

Great, so let’s dive into your journey a bit more. What relationship most shaped how you see yourself?
In 2017, I met my partner, Taylor. At that time, I didn’t have much to offer besides potential. I joke around with her to this day and ask her why she took a chance with me. I was angry at the world, struggling with deep depression, and using alcohol as an escape. Through her patience and unwavering support, I began to see myself as someone worthy of love and a better life. That relationship helped me start my pain into something powerful.

Taylor was diagnosed with lupus, psoriatic arthritis, and osteoarthritis in 2021 .For seven years, she proudly served as a volunteer firefighter. While her diagnosis meant stepping away from that role, her strength and determination never goes unnoticed. On the harder days, when the pain makes it difficult to get out of bed, I’m there to help her. We often talk about how young she is, 32, and how much life, love and so much opportunity still is head of her. Her resilience continues to inspire everyone. She has taught me patience. I try to instill that hope into her just like she did for me. Taylor is my hero.

If you could say one kind thing to your younger self, what would it be?
I always refer myself to the “old Jordan” (past Jordan). I would tell my younger self that I am worthy and I will be okay.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
This is their words, “Loyalty and good intentions. You value people for who they are instead of who others think they should be. You see the real in people without judgement or bias”.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I’m outside gardening with my german shepherd by my side. Most importantly, when I come home to my little family at the end of the day. That’s how I know I made it in life because I’m at peace.

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