We recently had the chance to connect with Kay Brown and have shared our conversation below.
Kay, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
Seems to be misunderstood that I didn’t build on my own and that I’m not the one running my businesses. I am the Founder, CEO, Public Relations Specialist, Social Media Manager, Marketing Manager, Manager, Accountant, Graphic Designer, Web Designer, Photographer, Stocker, Event Specialist/Planner, Videographer, Editor, Content creator, Model, Talent, Brand, & Product. And I load and unload my own equipment, heels, no heels, during menstruation or not. A lot of people would like to take credit for my success in various ways but the truth is, my work and growing influence has earned me a place in the conversation since 2016.
Can you briefly introduce yourself and share what makes you or your brand unique?
Well, the last time I spoke with VoyageSTL was in the summer of 2021, when I was primarily known as DJ She Beatz. Back then, my biggest milestones included being the first female DJ to tour with the original Trap n’ Paint and producing my own parties in The Grove. Later that fall, I landed performance and flyer spots in Las Vegas for the second time and was invited to play a national wine fest at City Winery Atlanta. But my most defining milestone was the invitation to join KDHX.
From that opportunity, I developed She Healz Radio, making history as the first spiritually-led show on FM radio in St. Louis. Through KDHX, I became the first young, Black, female DJ to perform at the Whitaker Festival in 2022. I believe I was the youngest Black female DJ at the station as well. The impact of the show pushed me to officially launch my wellness company, She Healz, LLC and the She Healz YouTube channel later that year — still with the heart of the radio show, but with visuals, and a little cursing.
By 2022, my influence at KDHX had expanded and opened doors into residencies, raves, and festivals. I kicked off the year performing at The Pageant for a sold-out Dillon Francis and Yung Gravy show — making me, as far as I know, the only Black female DJ to open for a sold-out pop/electronic act there. That year became my “festival and rave” era, with sets at Earth Day Fest, STL Fest, Music at the Intersection (3x since ’21), Cinco De Mayo Fest, The City Museum, and numerous community outreach events. I had a breakthrough with press, appearing on FOX 2 News for the first time and writing for the Riverfront Times before its closure. I even DJ’d an art show inside Saks Fifth Avenue in Frontenac — an unexpected launching into an organic rebrand the following year into the present.
Since then, I’ve landed bookings with NIKE, the St. Louis Zoo, The Sheldon, Ryse Nightclub, Washington University, The Regional Arts Commission, and other major organizations. My most recent high-profile events include curating sound for national conferences and galas: the ABFE Harambe Conference, RAC’s Health + Arts Symposium at COCA, Metro Boomin’s Holiday Soirée for Single Moms, Mercy Healthcare’s Annual Fundraising Gala, The National Legislative Conference hosted by Women in Government, and being recognized and featured on a panel as a woman in Hip-Hop in St. Louis. I was also chosen to be a part of the National Association of Music Merchants’ oral history project. I was interviewed with the likes of DJ Spinderella and other music industry leaders.
However, I’ve been simultaneously building the She Healz brand. What began as free yoga in Strauss Park in 2022, grew into an independent contract to continue offering free wellness in the Grand Arts Center. I became passionate about doing this because learning how to find peace in any environment is what saved me in 2020. So I launched Yoga x Tacos and later Full Moon Yoga, eventually moving the spiritual wellness communities in St. Louis to follow suit with their own versions of my series. This led to curating wellness activations for holistic health events, participating in vendor pop-ups, and finding spaces to offer affordable weekly yoga — these experiences helped shape my scope of services and sharpen my skills as a wellness entrepreneur.
After two years of “raising the frequency of St. Louis, one beat per minute” — my tagline — divine intervention pushed me to expand She Healz into its full potential. She Healz Radio is now The She Healz Show, a podcast returning Fall Equinox 2025. It’s been hard to be consistent but now I have the serious clarity and the capacity to show up for my listeners.
I’ve recently become a certified personal trainer and spin cycle instructor to expand my career into fitness. I’m currently working to launch a few different products and projects to aid in the spiritual awakening as well as the journey. Today, my company now curates wellness programming, events, and workshops for organizations, institutions, and the community — alongside gems, yoga, fitness, and energy readings.
In 2023, I managed to become the founder of a resource fair, #HEALSTL, which started as an expansion of my previous yoga series. However, seeing gaps in festival and event spaces, I created an unbiased platform where local artists could perform, vendors could profit, and healers could share resources — with no vendor fees, free tables, and a commitment to integrity over profit. The first fair debuted in Strauss Park in collaboration with Grand Center Arts District’s Family Day. By 2024, I secured my second FOX 2 promo appearance and my first grant from the Regional Arts Commission, bringing sponsors and paid performances to the event. This year, #HealSTL returned to its original format and pursued its true purpose.
What started as a simple vision has grown into something bigger — both inspiration and blueprint for St. Louis. Since its debut in 2023, there’s been a surge of resource fairs, wellness events, and community gatherings across the city. That is something I must credit myself for, I’m very grateful for this platform because no one else will. I knew I was being studied so I decided to put out something for the people to recreate because it was needed. #HealSTL became a template for how wellness and community can show up in this city when it comes from a genuine place. My hope is the community learns to build from an authentic place or even continue to build on shared visions so long as its done right.
Meanwhile, #HealSTL has fulfilled its purpose in that way and expanding into its next chapter. I knew I wanted to be a “Hip-Hop Healing Philanthropist” as stated in my previous feature and now I am.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
I used to believe that if I was nice, I’d have no enemies and no harm would come to me. But I learned the harsh lesson that the way people treat you doesn’t have anything to do with you. But the way you allow them to treat you has everything to do with you.
However, there is grace in the “allowing” because I learned that you only “allow” B.S. when you don’t know what you want or what you offer. It can take time to learn these things due to various factors you mustn’t shame yourself for. However, once you know those two things, there’s no negotiation over your worth.
When did you stop hiding your pain and start using it as power?
This awakening began for me in 2020, during a time when I was forced to sit with myself. I learned a lot about my triggers, habits, beliefs, and even my very being. Through that deep self-work, a business idea rooted in healing was born—though I didn’t officially launch it until a year later. I had purchased the LLC without knowing the full vision; I just knew that whatever I was doing to heal myself was working and I needed to share it with the world. As I began creating and shaping those ideas, I realized I was practicing alchemy. I realized a testimony can be expressed in various ways – I realized that’s alchemy.
Emotionally, I found joy within the detachment of my abandonment wounds, it was liberating to grasp the concept of letting go without guilt, fear, or ego. I learned it’s only abandonment if I continued to make it about me and more importantly, I’d abandon myself if I continued to hold on to things that aren’t holding me. I transmuted people pleasing habits into a business and a love language – acts of service. This way my exchanges are reciprocal & my boundaries are respected. As a DJ I’m a paid crowd pleaser and I have control over how much space I hold for people as a wellness practitioner.
The deeper I understood this perspective, the more I grew with every challenge life threw at me—transforming pain into power in real time.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I view myself as a modern day philosopher and I will use many “scrolls” for the message. I am very committed to communicating and sharing the wisdom I have acquired and continue to acquire. I’m going to exhaust all mediums in this lifetime to spread knowledge to hopefully warn and shape those after me.
I carry insights on societal shifts, such as the collective humbling of bullies, the often-overlooked bias of ageism, and emerging biases tied to phenomena like cuteness aggression and so-called “pretty privilege” (which I don’t believe is real, it’s just aura). There’s so much to get the people going about.
Okay, so before we go, let’s tackle one more area. If you retired tomorrow, what would your customers miss most?
I love this question because I’ve been simultaneously working on two brands, however one is pretty much running itself. So I joke with myself from time to time and say I’m going full Rihanna, full Fenty. She Healz is my Fenty, my supporters have definitely expressed how much they miss my voice on the radio and how they wish I had a residency or played more public events. Where’s the album, right?
But stepping back from the DJ grind has created space to expand my brand, share my gifts, & meet some of my supporters in person. Since going off air, some have went so far to book me for their milestone events and give consistent support to my YouTube channels. So no, I’m not retired from DJing. Just like Rihanna, when you see me perform, it’s for the super supporters—or the Super Bowl.
Contact Info:
- Website: https://www.shehealz.com
- Facebook: https://www.facebook.com/djshebeatz
- Youtube: https://www.youtube.com/shehealz
- Other: https://open.spotify.com/show/3ESZZOyYv3X1WdnhawlCJc?si=40e639c902634c1a – Spotify Podcast
www.youtube.com/djshebeatz
www.shehealz.com/pages/dj-she-beatz
www.shehealz.com/blogs/news
www.shehealz.com/pages/healstl
www.facebook.com/share/1UVSGaCRZj/
www.mixcloud.com/djshebeatz
