Today we’d like to introduce you to Brianna West.
Hi Brianna, we’d love for you to start by introducing yourself.
Hey babes! I’m Brianna, the owner of Gemsbybrii LLC and St. Louis’ very own Teeth Whitening Specialist & Tooth jeweler! I am thrilled to be able to share my story and passion for what I do with everyone, It has definitely been a journey! At the age of 26, I am currently chasing my dreams and reaching goals I never thought possible. Prior to this, I was a Dental Assistant out in San Diego, Ca. for the last 5 years.
At the age of 20 years old I had gotten married and that marriage is what brought me to the West Coast. During that time I went back to school to become a dental assistant and I worked in both General and pediatric offices gaining knowledge that has helped me with my business today. In 2020, my husband and I split and it honestly shook my world. Being thousands of miles away from my family and not knowing what to do next I decided to spend the summer of 2021 back home in St. Louis with my family to surround myself with peace and love while I healed.
Since the age of 13, I have always worked so the thought of coming home for a whole summer and not doing anything was very odd for me. I had brainstormed some ideas to keep me busy and the one thing that really stuck was tooth gems! My coworkers in the dental office and I had been seeing them all over social media and we thought they were the coolest thing. I had convinced my co-worker to put one on me and I instantly became obsessed! I actually haven’t gone without one since then! I would always get compliments on mine and people would always ask where I got them so the thought of me doing them for others was a no-brainer! The confidence these tiny crystals gave me was out of this world and I wanted to be able to share that same feeling with others.
I soon invested in some material and a few crystals and flew back home with no expectations. My first clients were some of my close friends that I think just wanted to support me than actually wanting them haha but little did they know that support was everything to me as it kick-started a career that I was never expecting! I was soon being messaged by friends of friends and then people I had no connection with were reaching out for smile designs. I was shocked! The Love and support were so great that they ignited a flame inside me that couldn’t be put out.
After working the whole summer and investing so much of myself into my new business everything was falling right into place. My parents being my number one supporters gifted me a beautiful office in their home allowing me to officially turn my dreams into reality. This gift and newfound love/passion had pushed me to pack my things in San Diego and in September 2021 I officially moved back.
Since relocating I hit the ground running! I added some extra services to my business such as Professional Teeth Whitening and Facial Threading as well as participating in local events such as pop-up shops in the St. Louis area. They have been huge for my business and have allowed me to get my name out there and network with so many talented small business owners in the area.
There have been so many fun and exciting things for Gemsbybrii this year, I solidified my LLC as of January 2022 making Gemsbybrii an official business. I participated in my first festival for Pride St. Charles doing onsite tooth gems! It was a blast and the love and support were amazing. I definitely look forward to doing more in the future.
I recently started teaching Toothgem classes allowing others to start businesses of their own and hopefully gain the confidence I have from this amazing business. I recently got my Professional Teeth Whitening service at J Brokaw Salon in St. Louis, so you can catch me there as well!
Since creating Gemsbybrii LLC I have learned so much and achieved goals I never thought I could. I am beyond blessed to have the amount of support and love from my friends, family, and most importantly my clients! I am nowhere near finished but I am constantly striving to be better and just enjoying every up and down along the way!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
As a new business owner things haven’t always been smooth sailing. I have had to transition from the mindset of the employee to the CEO. I am constantly researching the best materials, and marketing tips and creating the best booking site and menu options for my clients.
One struggle for me when I first started was my material for the gems. The resin I was using at first would only last about 1-3 months and sometimes not even that long, some clients would only last a few weeks and since I offer a 30-day warranty on my Toothgems, I was doing a lot of replacements for free. After reaching out to a couple of mentors and proper research I found the best composite EVER allowing the tooth gems to last anywhere from 6 months to 1 year!
I recently had a huge scare at Pride St. Charles this year. It was my first outdoor event and it was so hot outside that my materials started to harden up and panic started to set in! Luckily, I was able to save one of the composites and put it on ice before it was ruined, and finish out the day with no other hiccups! Being a business owner is truly about trial and error.
I am learning to embrace the struggles and find ways to be better from them!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I would consider myself a Smile Stylist, I specialize in Teeth Whitening and Toothgem applications creating the ultimate glamour smile. Each tooth gem look is completely unique and customizable. Swarovski Crystals, 22K gold/white gold, and diamond tooth gem options are available in my office. The Swarovski Crystals come in different sizes and colors, the Gold gems consist of different shapes and designs that are custom ordered from France.
I would say I am known for my creativity and design options. I am able to look at someone’s smile and tell them instantly what design would suit them best! I am proud of almost everything involving my business but the one thing that I am extremely proud of is my Whitening Gel.
I have done tons of research to find the best product for my clients allowing them to see amazing results. I offer 20 min, 40 min, and 60 min sessions, I use a high percentage of hydrogen peroxide base gel giving my clients instant results and they can expect to see anywhere from 6-12 shades whiter in just one visit! I seriously love this stuff!
I strive to use nothing but the best for my clients, only using certified dental material. With my previous dental knowledge, I make sure that I am always open and transparent with my clients, making sure I answer all of their questions appropriately.
What sets me apart from others is my relationship with my clients, treating them all like family. I strive to create the ultimate experience for them. At Gemsbybrii LLC the vibe is created the moment you walk in, I usually have pandora playing the latest tunes, glitz, and glam decorating the room, and a huge plush chair and a couch to make the experience as comfortable as possible!
What would you say has been one of the most important lessons you’ve learned?
One lesson I’ve learned from my business is to never give up. There have been high moments and low moments and during the low points, it’s easy to second guess yourself and want to quit. I’ve learned that during those times to push harder and continue no matter what!
- 1 Toothgem – $40
- 2 Toothgems – $60
- 20 min Teeth Whitening – $75
- 40 min Teeth Whitening – $125
- 60 min Teeth Whitening – $175