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Life & Work with Nichol Gordon

Today we’d like to introduce you to Nichol Gordon.

Hi Nichol, it’s an honor to have you on the platform. Thanks for sharing your story with us – to start, maybe you can share some of your backstories with our readers.
The first thing I ever baked was old-fashioned tea cakes. I remember it like it was yesterday. The 1954 classic movie Imitation of Life was coming on that night, and my daddy was preparing snacks for the family to enjoy as we watched his favorite movie. My daddy, who had been a chef in the United States Army, had taught me to prepare several dishes, but his passion as a chef was displayed more vividly when we baked. This recipe, he told me, had come from my great-grandmother, Berta. The entire time we were preparing the batter for the tea cakes, my daddy said, “in this movie, you are going to see this woman standing in the window making pancakes from a family recipe. She’ll be standing in a shop window on the boardwalk, and people will come from everywhere to watch her make the cakes. She eventually became a millionaire.” As a child, I couldn’t understand why this old black-and-white move was so important. But I loved tea cake and movie nights with my daddy, so I sat snuggled up to him with my plate of sweet treats, watching his boring old movie.

A few years ago, celebrating his life, I baked a fresh batch of tea cakes, curled up in my bed, pushed the play button on the remote to my DVD player, and got a message that changed my life. It was as if my dad were sitting in the room with me, pointing to the screen when he wanted to emphasize the importance of a particular scene, just as he had when I was a little girl. And I finally understood what he didn’t have the words to give me. That following day, I began working on my first bakery with big, beautiful windows on a corner. And I built it exactly as Miss B did. With no money, just my faith, passion, and vision, my daddy had shared with me. And just as my dad had said, people came everywhere to watch me standing in my window making roses for my cakes.

Today, as I signed the lease for bakery number three, I’m anxious to get back home to make some tea cakes and watch a movie with my daddy. I’m so grateful that you took the time to stop by and peep into the Cake Snob’s windows and allow me to create desserts that make memories of your life’s sweetest events.

Would you say it’s been a smooth road, and what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road.
*because of the new cottage food laws in Missouri, I had to transition from a home baker to a brick-and-mortar baker during the pandemic
*not having financing
* loss of motivation
* repairs
* cancel culture

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
Our Values: From scratch, we use minimal machinery, so our cakes retain important vitamins and minerals typically lost in processed foods. Source the best ingredients and continuously focus on making our cakes more beneficial for health and fitness. Keep our beloved customers happy with delicious tasting products that meet their health and fitness needs. Uphold our commitment to being a responsible member of our local community.

Quality: We are passionate about baking innovative products that taste great and satisfy every eating experience. We will never compromise our product quality or family values, and we will work daily to exceed customer expectations, one order at a time. The reality that I can not please every customer is hard to accept. Many baby boomers are not accustomed to scratch baking, so introducing scratch goods is always challenging. Also, art is a personal preference, and not everyone will like the creativity in the design.

The crisis has affected us all in different ways. How has it affected you, and any important lessons or epiphanies you can share with us?
Most important lessons:
Go afraid
Go alone
Go broke
Go doubtful


  • Creativity
  • Acceptence
  • Respect

Contact Info:

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