Today we’d like to introduce you to Abby Luebbert.
Hi Abby, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My name is Abby Luebbert, and my goal is to help homeowners turn their dwellings into the cherished heirlooms that they were always meant to be.
After nurturing a life-long love of historical interiors, growing up in a family of home industry professionals, and developing the skills necessary to operate an interior design studio, I opened Heirloom Design Company in 2021 and am elated to grow and learn as my business expands! As an interior designer, I prioritize giving my clients the best possible experience by committing to their needs, concerns, and questions first, maintaining clear and open communication throughout our projects, and by wrapping up only when my clients are elated with the work we have accomplished together.
For me, home is personal; it is emotional; it is something worth investing our care and attention into. And while many in the home industry focus solely on creating beautiful spaces, I also aim to understand and respect the nuances and dreams of my clients as much as I attend to the technical and creative aspects of their home designs.
The most meaningful homes always reflect those who live them, and Heirloom Design Company is my way of helping homeowners create truly bespoke spaces that they are proud to call their own.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My first thought is… are there really any entrepreneurs who have a smooth road?!
I’m sure there are, but for me, my experience feels nothing short of an unending learning curve with lots of peaks and valleys. Overall, my biggest struggle has been brand positioning; trying to figure out exactly how my services fit in with the current market and continually improving and refining my offerings so that they reach and resonate with my ideal clients.
Some other smaller struggles I have had include finding a mentor who I felt I could trust, keeping the project pipeline full, and planning for the future. My business is only a little over a year old, and I think it’s safe to say that I could call my struggles up to this point “growing pains”.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m an interior designer who specializes in creating modern spaces infused with nostalgic feelings!
What I mean by that is that I love to help my clients reimagine their home designs by blending modern amenities with design elements from the past- think Mid Century Modern, Victorian, Arts & Crafts, French Country, you name it. If it’s an interior design trend from the past, I’m probably looking to incorporate it into an upcoming project.
Don’t get me wrong, I’m a purveyor of modern interior design and decoration; I just think that artfully marrying vintage and modern aesthetics together lends a certain “je nais seis quoi” to a space that helps it feel more collected, organic, and beautiful in a timeless way. I take a lot of pride in the fact that I can make spaces feel cohesive yet unexpected, which in turn helps many of my clients feel like their space is truly custom and a new Heirloom that they are happy to keep in their life. But that is the message I have for my clients; if I turn my attention more inward…
I like to think of myself not just as a home designer, but as a tastemaker– while my style does incorporate current and past trends, I try to never lean too hard into just one style but instead create something wholly original that might make you go, “Huh…I never thought that would look so good together, but here it is being amazed!”. Although I don’t design trend-forward, I do have a few signature elements that can give a design away as being mine.
For example, you’ll almost always find a lot of colors, layered textures, organic motifs, and vintage elements in my design plans. It’s these small nuances that create a type of “design signature” for my style, which is definitely what sets me apart from other designers (especially here in Missouri!).
What sort of changes are you expecting over the next 5-10 years?
Oh wow, I see some very large changes coming up for the interior design industry in the next 5-10 years.
We’ve seen so many of these changes take hold after Covid, but I think for the most part they have all been big changes leaning in the right direction. For example, we’ve seen interior design as a whole become a lot more accessible to homeowners of all socioeconomic backgrounds, which I think is a great change because everyone deserves a beautiful home.
We’re also seeing a very slow shift in the home industry to toward promoting sustainability, which could be a very good thing, but I also worry is just going to be another easy way for large companies to use greenwashing as a marketing tactic. That might sound harsh, but this is definitely a topic that I feel very passionately about, and I really want to see us move forward in the right direction!
The last major trend I’ve seen is the shift from the interior design being completely offline to being very heavily online. A lot of designers are very resistant to this change, but I think it’s great; if I can help my clients in a fraction of the time with better results and more transparency than before, then that sounds like a win-win for everyone involved.
Contact Info:
- Website: https://www.heirloomdesigncompany.com
- Instagram: https://www.instagram.com/hdcinteriordesigns/
- Facebook: https://www.facebook.com/heirloomdesignco
