Today we’d like to introduce you to Keri Kugler.
Hi Keri, thanks for joining us today. We’d love for you to start by introducing yourself.
My story really starts with my own transformation.
In 2013, I found yoga. Not just as a physical practice. It cracked something open in me. I completed my first yoga teacher training, and what I thought was going to be about flexibility and breath turned into the beginning of a decade-long journey of self-discovery. I became a yoga teacher here in Saint Louis, but I always knew the mat was just the entry point. What I really wanted was to help women go deeper.
That knowing led me to coaching. In 2018, I went all in and built a life coaching business from the ground up. No business background. No entrepreneurial family to model after. I was actually the first person in my family to graduate college. What I had was my lived experience, an intuitive way of leading, and an unshakeable belief that the path I had walked could help other women find their way too.
And it took off. Organically, quietly, and powerfully. Not because I was doing it the way everyone said you were supposed to, but because it was completely heart-led.
About four years in, something shifted. The women I was working with started asking me to help them build their own businesses. They were coaches, service providers, women doing meaningful work in the world and they wanted what I had figured out. So I followed that. I transitioned into leadership and business coaching, specifically for female online service-based business owners who have done the inner work and are ready for their results to reflect it.
That’s who I serve now. Women who aren’t starting from scratch. They’ve already walked a path. They just need their business to catch up to who they’ve become.
Today I work with private clients, run programs, lead in-person events, and speak. The common thread through all of it is the same as it’s always been: transformation. It just looks different now than it did on a yoga mat.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not. And honestly, any business owner who expects a smooth road is in for a big surprise.
What I’ve learned is that the hard moments aren’t detours. They’re the test. And I believe it’s exactly those moments that build a great leader, an empowered woman, a business owner with real staying power.
If I had to name the biggest struggle, it’s the fear of being seen. And not by strangers. By the people closest to you. The ones who don’t get it, don’t understand it, and whose own fear about what you’re doing can seep into you if you’re not careful. Learning to navigate that without taking it on is its own kind of work, and it’s work most people don’t talk about.
The other thing nobody really tells you about is what it feels like in the gap. Online, we see the wins. The launches, the milestones, the highlight reels. And yes, those moments are real. But so are the moments where you don’t know where the next client is coming from, where you’re not sure how you’re going to hit your goals, where there’s no steady paycheck and no one handing you a roadmap. That stretch is real, and it’s uncomfortable, and it tests everything you think you know about yourself.
What I’ve found, though, is that if you just keep taking the next step forward even when you can’t see the full picture, you come out the other side. Every single time. You don’t have to have it all figured out. You just have to keep moving.
That’s where the real building happens.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I’m a leadership and business coach for female service-based business owners, but what I do goes deeper than strategy. My clients are women who lead from the inside out. They’ve done the inner work. They value self-led spirituality. They don’t want to follow someone else’s script or fit into a box or build a business that looks good on paper but costs them their life. They want to build something that’s actually theirs, on their terms, in a way that works for who they are.
What sets me apart is the way I bridge the inner work with real, practical strategy. I’m not asking women to choose between the two. Both matter. And what I’ve found is that I can see patterns most people miss. Not just in the tactics or the offers or the marketing, but in the beliefs, the thoughts, the stories that are quietly running the show underneath all of it. Because business isn’t one-size-fits-all. There’s no five-step formula that works for everyone. But when you can identify the pattern that isn’t working, that’s when everything shifts.
Brand wise, what I’m most proud of is that I’ve never drifted from who I am. I didn’t build this thing by chasing numbers or hacking growth. I built it from simplicity, from real connection, from impact that actually lasted. This has always been a marathon for me, not a sprint. And the result is a business with staying power, built on relationships and transformation, not trend cycles.
Here’s what I want readers to know. It is not about what you do. It’s about who you become. We don’t get the results we want. We get more of who we are. And when a woman transforms on the inside, everything around her starts to shift, almost without her having to force a thing. That’s the work. That’s what I’m here for.
Can you talk to us a bit about the role of luck?
Honestly, I don’t believe in luck. Not really.
What looks like luck from the outside is almost always the result of who someone is being on the inside. The thoughts they’re thinking, the words they’re speaking, the intentions they’re holding, the way they’re showing up. That’s what builds a business. That’s what builds a life. Nothing is left to chance or fate.
What I do believe in is something bigger than me. A spiritual foundation that has been the current running underneath everything I’ve built. It’s my source. And when I look back at the moments that could be called lucky, what I really see is a woman who stayed rooted, kept trusting, and stayed in alignment with something she couldn’t always explain but never stopped believing in.
That’s not luck. That’s faith in action.
Contact Info:
- Website: https://www.kerikugler.com
- Instagram: https://www.instagram.com/keri_kugler_/
- Facebook: https://www.facebook.com/keri.lynn.kugler
- Other: https://podcasts.apple.com/us/podcast/the-aligned-woman-podcast/id1443941726
