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Meet Unykhe Edwards of Kulture Clothing Co

Today we’d like to introduce you to Unykhe Edwards.

Hi Unykhe, please kick things off for us with an introduction to yourself and your story.
Growing up, I’ve always been an extremely independent individual. At a young age, I knew that I wanted to be my own boss! I envisioned my life as a business owner and set out to be nothing less than that, but I had to start somewhere. Fresh out of high school, I began working for “a multi-level marketing” company that offered consumer discounts on various online vendors, household goods, mobile phone plans, personal tax services, etc. I also did work as a Brand Ambassador, promoting other people’s brands. Though it was fun while it lasted, The thought of working under someone was not my ideal future.

In 2015, while pregnant with my son, I began to notice how difficult it was to find affordable yet fashionable clothes for boys. I then decided to make my own. I dedicate my brand to my son, Jace.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been far from a smooth ride. Like any business, you get into it thinking that you’ve built a strong brand, hoping that the target audience you’ve established stays interested in what you’re selling but of course there’s always ups and downs. Trying to get people to not only know but remember your name can be challenging. But I wouldn’t change a thing. The obstacles I’ve faced has gotten me to where I am today.

Thanks – so what else should our readers know about Kulture Clothing Co?
Kulture Clothing Co. was established in 2018. Being a boy mom, I found it extremely difficult to find clothing that look nice. I realized every time I went to shop for my son, the prices were either way too high or I would see nothing but cute outfits for girls. I then created t-shirts, like our popular Equality Tee and expanded to jerseys, windbreakers and sweatsuits. I’m most proud of the audience I’ve reached. I started my brand in hopes to give parents a place to shop for clothes with reasonable priced, yet fashionable clothing, with a bold statement.

Too often, we ignore the things that are going on in the world around us, such as racial inequality and injustice. In reality, our youth are the ones that are being affected. It is important to me that I highlight such messages through my brand. Kulture Collection Co. strives to redefine stereotypes of today’s society. The goal is to simply empower our youth through fashion and encourage them to express themselves freely. It is important to me that we allow our children to be kids and enjoy their youth but to also make them aware of situations that are happening around us. Kulture, is not defined by race but by the behaviors, beliefs, values and symbols that are accepted, that are passed along by one generation to the next. One world, many cultures. Kulture is a way of life.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I see my small online business growing into a household name. I will continue to expand my business and reach an even higher audience. I foresee Kulture Clothing Kids Collection and expand to adult wear but until then, Hopefully, I’ll be in store soon. 😉

Contact Info:

Image Credits
Donte Denero @dontedenero

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