Today we’d like to introduce you to Krista Sullivan.
Hi Krista, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I have always had a love for nails! I would always get fun designs and awesome colors when I was younger. I started my career in beauty as a makeup artist working for luxury brands and retailers.
I loved that unique experience that I offered my clients and wanted to offer a luxury experience in the nail space. After I completed my Bachelor’s degree in Public Relations, I attended cosmetology school and earned my license. While in Cosmo school, I really found my niche in growing healthy nails while offering neat and detailed nail services.
After traveling to different cities and trying many different nail salons, I noticed that there are not many places in St. Louis that offered services great nail services that didn’t damage the nails over time based on the products and techniques.
Krista Manicures was started after the pandemic and a lot of my clients did not feel comfortable going into salons and going into salons, where safety and sanitization were not a priority. I wanted to provide a luxury nail service in the comfort of the home, where my clients can truly able to enjoy the self-care experience.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road, but I have learned to master how to pivot amongst the pandemic, like many other small businesses. For example, having to maintain and grow my clientele during a time where people do not feel comfortable around large groups or in the home? Or offering luxury services during a time where everyone’s budget may not allow that.
It’s all about how to pivot and how you learn from the challenges. Being open to hearing my client’s needs and continuing to learn new things has helped me grow my business.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a traveling licensed manicurist who specialized in offering nail services in the comfort of your own home. I specialized in nail services that are trendy, long-lasting, and keep your nails healthy. I’m most known for offering gel extensions – a healthier alternative for acrylic nails. I also offer gel manicures, gel overlays, and classic manicures.
I am most proud that I have not conformed to every other nail tech that does what is “cheap, quick, and easy.” I have found my niche and worked hard and mastering that niche. I offer a true luxury experience. I really do care about the health of my clients’ nails. That is what sets me apart from other nail technicians.
How do you define success?
I define success by my clients’ experiences. Did they love my service? Are they happy with my nail art? Would they recommend me to their family and friends? To me, I am as only as successful my client’s satisfaction! They are the reasons I still push forward.
- gel manicure – $50
- structured (overlay) maincure – $65
- gel extensions – $85
- nail art – $10 and up
- the bridal experience – varies
- Email: firstname.lastname@example.org
- Instagram: instagram.com/kristamanicures
- Other: instagram.com/hellokristasullivan