Today we’d like to introduce you to Michael Hurd.
Hi Michael, please kick things off for us with an introduction to yourself and your story.
It goes back to when I was an 8th-grade student at Blewett Middle School. Our class was assigned to write a poem about something we loved, which at the time for me was basketball. I had no idea it would turn into a career path for me at the time. Fast forward a few years of no activity & I graduated from Sumner High School. Making music was the only plan, therefore & I wrote as much as I could & recorded to instrumentals at a friend’s home studio set up. It was the worst quality, but I didn’t care because I didn’t have the resources or money to access a pro studio. I quickly made my way around by being in the right place at the right time & knowing the right people. I was a part of the street team for Smooth ENT, so I was allowed to perform for the first time at the New Years’ Lock-in inside of Club Legit & it was effective for a short time. Fast forward to 2020. I’m at the point where I’m pretty business savvy,& the quality of my music is top-tier. I connected with Zeus Rebel Waters & I was exposed to touring. & that’s where things got started for me as I know tour full-fledged all year & it’s by far the best thing that’s ever happened to me.
Can you talk to us about the challenges and lessons you’ve learned along the way? Has it been easy or smooth in retrospect?
Since being an artist is my full-time job, it has its good & bad, just like any job. I still have days where I must reinvent the wheel from a marketing standpoint as I work to create a healthy balance between internet marketing and word-of-mouth marketing. One of the biggest challenges I face is that I’m my biggest critic regarding what I create. I have an “If I don’t like it, then the world won’t like it” mentally, as I’m a major fan of “Bar for bar” rap.
Can you tell our readers more about what you do and what you think sets you apart from others?
I rap, but in my eyes, it’s more than rap. I call it the Yerrty G Experience. I believe that when it comes to the experience that I provide, I’m detail-oriented. Whenever I release music, I create this clever wordplay that will go over your head the first time you listen. For example, I have a song called “For You” about my daughter Logyn & I have a bar where I say, “10,28,16 crazy thing called to love you are my queen” Her birthday is October 28th, 2016. The Queen is my all-time favorite group & one of their greatest songs, in my opinion, I’s “Crazy Little Thing Called Love.” I know, corny, but I believe it was effective. I also rehearse every day as I put a lot into my live show, from taking out the lead vocals of my music so that what you get is only me on stage. I also have a live band which provides a more personal experience from me through a heavy metal sound.
Do you have any advice for those just starting?
My advice for any artist that’s just getting started or that aspires to get into the music business is to stay true to yourself, leverage the internet & your relationships to your advantage & don’t take anything personal in the business if you run into roadblocks,
Contact Info:
- Instagram: http://www.instagram.com/yerrtyg
- Twitter: http://www.twitter.com/_yerrtyg_
Image Credits
Timothy McGimpsey
