Today we’d like to introduce you to Terrie Falls.
Hi Terrie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I’ve always had a sense for fashion, stood out from everyone else, and never wanted to rock whatever one else was rocking; I always wanted to be that diamond. The name speaks for itself in the 5th born, so I took the initials F.B. and ran with it. Wanting a clothing brand was just a dream. I never put too much thought into it, but you would always catch me sketching or putting different color schemes & helping others pick out clothing for any event. I got serious about having a clothing line in 2018. I remember it was me and my wife special shot out to the love of my life. She never gave up on me or my business (GENEVA SHIELDS-FALLS)at the computer on this website called rushordertees; this site allows you to input your ideas on hoodies, T-shirts, etc. We came up with a logo and sent it over to my logo designer Veron Culley special shot out to him, but yes, he sealed the logo design, and we went from there. We ordered 12 test hoodies and 12 test T-shirts. I sold out in 2 hours best feeling ever; when I did that, I knew it was on. I searched and searched for the perfect vendor; it took some time, but I finally got a connection, and it wasn’t just a connection. It was the perfect connection. I sent him my ideas and color schemes, and we rocked from there, and from that day, we have been rocking. My first order was my F.B. Jogger sets, and when I said my support system was thru the roof, I ordered 100 jogger sets. Fifth Born Clothing sold out in 48 hours. When I saw that, I knew I was on to something, don’t get me wrong, I took a lot of hit & miss; it was a couple of things I sold out of and somewhere I barely sold at all. I was ready to give up at one point because it was hard. I lost thousands of dollars, inventory was sitting, and I had multiple sales to get its revenue coming in. I had no idea what to do. I wasn’t involved as I should have been. I was so scared of rejection & what I mean by rejection is trying to get out there and making no sales, so I decided to accept all the invitations I had to pop of shows, so I took a chance I didn’t go with all my inventory. Still, I went with enough to get me out of the hold; my first pop-up show went well. I was so excited we didn’t make a sale, but we sold the majority, and baby, that was enough for me, so I continued to do pop-up show after pop-up show to get my name out there. I didn’t think it was going to work, but it did. I got invitations to fashions and podcast interviews. After that, I was on a different high my adrenaline was at an all-time high; I went so far as to get myself a billboard. I was known as the Fifth Born woman on the billboard. So, where I am today took a lot of hard work & commitment; there will be times when you want to give up, but if this is what you want, make it happen to cause your dream—form Fifth Born Clothing with every person in mind without identifying one’s gender. Fifth Born Clothing offers original designs that cannot find in any other store. Each piece is built uniquely just for our customers. Please take this time to shop our online store and be sure to hashtag #fifthbornclothing when you are sporting your new fit around town. Again, thank you for shopping for Fifth Born Clothing LLC.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Far from a smooth road, I for sure that having a clothing line was easy no sir it’s a lot of hard work, dedication & money. From 2018 to now, I’ve supplied my brand with my own money, with fears of not making it back, of not being supported, and of failing, but I kept pushing. In the beginning, I lost so much money, trying to figure out exactly how to satisfy myself and my customer and find a trustworthy vendor. Finding a trustworthy vendor was my hardest & where I lost thousands of dollars. I had vendors take off with my money. I had vendors never respond after taking my money & ideas. I’ve been thru it all, From printing company’s doing what I had a vision of incorrectly to clothing not lasting to Complaints from customers to not having the funding you want for your next big ideal, so it hasn’t been an easy road, but things are looking much much better I gained a huge support system started building my business credit went from looking for vendors to vendors looking for me best feeling ever And now I’m nominated for #1 Urban Clothing Line in Missouri
Can you tell our readers more about what you do and what you think sets you apart from others?
Fifth Born Clothing specializes in the brand. I don’t have a target audience. I want everyone rocking Fifth Born. I make sure it’s something for everyone to rock, from kids to teenagers to the adult world. I aim to please everyone. I want to see the world in my brand. Fifth Born Clothing is known for urban streetwear. One day I plan on expanding Into the professional side, such as business suits for men and women and casual clothing for all ages. I have big plans for my brand, so stay tuned. My proudest moment would have to be seeing the world rocking my brand; when I started, I was local. Now Fifth Born is nationwide hell. I even had big boogie rocking my clothing line. I never knew in a million years; well, I couldn’t imagine in a million years that a famous rapper would be rocking Fifth Born Clothing; never did I see that coming at all. I would have to say my designs & hard work set me aside from other clothing brands; everything you see, I draw myself up. Everything you see is my ideas day in & day out. I’m working on my brand constantly, meaning everything I put out is Original. I try to hire within my city to give back to my city; Fifth Born Clothing has a different quality, what I mean by that is we never change, so you will never have to wonder if this one is better than the last or if this will last longer than the other we go over and beyond in the quest for customer satisfaction and their happiness of what their purchasing is very important too us allowing us to stand out from other brands
What do you like and dislike about the city?
What do I like best & least about your city? Well, understand I’m an East Saint Louis Vet, but Saint Louis is where I reside currently lol I wanted to get that out, but I love the fact that there are so many areas of opportunity. What I mean by that is there is very little hate. If a person sees you striving and grinding to get to the top, you have a few that don’t mind. I’ve brought plenty of invitations to pop-up shows, multiple fashion shows, and local clothing brands that reach out with ideas for my brands. I was inspired to do my brand from local brands like Mudd Brothers, Serz Clothing, AGG Arrogant Genetic Genes, & JRip Clothing. Special shout out to Mike with JRip Clothing. He gave me the first vendor, helped me bring what I dreamed about to life, and answered questions no matter what time of day it was, and I appreciate him for that.
- Website: 5THBORN.com
- Instagram: Fifthbornclothing
- Facebook: Fifth Born Clothing LLC
Rodrick Evans & Veron Culley