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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Dr. Brooke Kalisiak

I have been working as a physical therapist for 23 years, with the last 17 years specifically in the field of pelvic physical therapy. To become a physical therapist, one has to go through 4 years of undergraduate study followed by 3 years of graduate school. To be fair, we come out with alot of knowledge. Read more>>

Melina Valdejo

One of the biggest lies our industry tells itself is that success is just about selling products. It’s easy to fall into thinking that if the shelves are full and sales are steady, everything is going well. But the truth is that our work isn’t just about commerce—it’s about connection, guidance, and community. Read more>>

Rememberbuddha

That record sale numbers matter or followers, streams, monthly listeners, etc. I mean yeah it matters. You don’t want nobody listening or seeing your art. But a lot of that has to do with algorithm, timing, finances, available networking, etc. I know some albums with 20 streams that are lightyears better than those with millions. Read more>>

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